New products

Regenerator is a soft, virtually invisible mono line made from a very strong and abrasionresistant Co-polymer. The line is UV-resistant, chemical-r...

Warm beanie with knitted reflective stripe and logo label. - 100% acrylic - Reflective yarn

The iconic Real Eel lure, now in amazing 4D colors with Lamprey skin print and added strike triggering scent. The lure swims with a big lively curl...

With claws that wave temptingly and legs that shimmer and vibrate on the retrieve and fall, this superbly detailed crayfish imitation is excellent ...

Ultra-fine and soft, uncoated carbon steel wire, twined at each end for finesse presentation of small hard and soft lures. Three pieces per pack.

Indispensable cap when fishing under sunny conditions – quick dry and light. - 100% polyester - Savage Gear rubber logo at front - Rubber logo bad...

After a tense battle with a monster pike or zander, you need a net you can rely on to finish the job. This superstrong and durable net is perfect f...

An incredibly light landing net with a floating frame. It features a deep and large rubber mesh net bag designed for lure fishing and fish care – i...

The perfect winter hat and cap for fishing in stormy and extreme weather conditions. Warm and soft fleece inside and practical earflap and strap to...

Deluxe stainless steel hook releaser, which is perfect for removing lures and hooks from even the most deeply hooked fish. Superb for both lures an...

Cap and beanie in one with logo embroidery at side. - 85% acrylic/15% polyester - Stretchy knit fabric for comfortable fit

Perfect shape and design for jerkbaits, swimbaits and jigheads. Made with stainless spring steel with incredible strength. 20 Per Pack.

A precision moulded Ned head range with sizes perfect for smaller and medium soft lures. The shape of the head makes the soft lure stand up straigh...

Designed to mimic one of the favorite prey species of freshwater predators, the Savage Gear NED Goby is the most authentic Goby NED bait conceivabl...

Perfectly designed for ned rig fishing, the shape of the head in combination with the Extreme Wide Gape (EWG) hook makes the soft lure stand up str...

- PTFE-coated carbon steel - Bent long nose for easy hook removal - Ergonomic PVC grips - Length: 11” (28cm) - Weight: 310g

The Light Range Fishing Mini Sandeel kit combines the great vibrating action of the paddletail Sandeel with the darting action of the Sandeel Slug ...

Classic trucker cap with mesh back and logo felt applique embroidery at front. - 60% cotton/40% polyester - 7 holes plastic snap back - Rubber log...

A slim-profile, long-casting range of soft lures with a high specific gravity. All the lures have a rattle slot in the main body plus an weight ins...

With rock-solid build quality, Thru Wire construction and an ultra-long casting design, the Gravity Popper is made to match the needs of monster sa...

A Micro Pencil which casts superbly well, with flat sides for a perfect water grip and is able to work from surface to bottom. The inside fixed wei...

Super attention to detail is the key to this crankbait. It has a fantastic wobbling, wide action that displaces a lot of water on the retrieve than...