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Lure Fishing

Shimano Dialuna S96M 9'6" 7-35g

Original price £239.99 - Original price £239.99
Original price
£239.99
£239.99 - £239.99
Current price £239.99

The Dialuna is a premium inshore Sea Bass rod selected from the famous Shimano JDM range. With an emphasis on long range distance casting, the high...

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Original price £239.99 - Original price £239.99
Original price
£239.99
£239.99 - £239.99
Current price £239.99

Shimano FX 2000 FC

Original price £24.99 - Original price £24.99
Original price
£24.99
£24.99 - £24.99
Current price £24.99

The FX is Shimano’s cheapest reel! A great choice for new anglers, FX is designed and produced by the world’s leading reel company, which is a grea...

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Original price £24.99 - Original price £24.99
Original price
£24.99
£24.99 - £24.99
Current price £24.99

Megabass Super Spindle Worm 6"

Original price £16.99 - Original price £16.99
Original price
£16.99
£16.99 - £16.99
Current price £16.99

The SUPER SPINDLE WORM is an extremely versatile soft lure featuring a large paddle tail that generates a wobbling action comparable to the best sw...

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Original price £16.99 - Original price £16.99
Original price
£16.99
£16.99 - £16.99
Current price £16.99

Duo Bayruf BR Head 5g 1/0

Original price £8.99 - Original price £8.99
Original price
£8.99
£8.99 - £8.99
Current price £8.99

The BayRuf BR Fish Head is a bullet-shaped jig head with fins on each side that allow it to make wide erratic lateral movements during successive p...

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Original price £8.99 - Original price £8.99
Original price
£8.99
£8.99 - £8.99
Current price £8.99

HTO Lure Game X8 Soft & Smooth

Original price £17.99 - Original price £17.99
Original price
£17.99
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Current price £17.99

A new style braid which has a tighter weave than regular braid. This helps improve the braid's performance by increasing its smoothness and durabil...

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Original price £17.99 - Original price £17.99
Original price
£17.99
£17.99 - £17.99
Current price £17.99

Shimano Exsence Shallow Assassin Flash Boost 99mm 14g

Original price £17.99 - Original price £17.99
Original price
£17.99
£17.99 - £17.99
Current price £17.99

If you want the ultimate top water Sea Bass lure the EXSENCE Shallow Assassin 99 should be at the top of your list. This 99mm long floating lure fe...

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Original price £17.99 - Original price £17.99
Original price
£17.99
£17.99 - £17.99
Current price £17.99

Shimano Exsence Strong Assassin AR-C 125F Flash Boost 125mm 25g

Original price £19.99 - Original price £19.99
Original price
£19.99
£19.99 - £19.99
Current price £19.99

Exsence Strong Assassin 125 has a more aggressive action than its 'Silent Assassin' brother. Available in floating and sinking options it features ...

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Original price £19.99 - Original price £19.99
Original price
£19.99
£19.99 - £19.99
Current price £19.99

HTO Bass Trucker | Navy/White | One Size

Original price £24.99 - Original price £24.99
Original price
£24.99
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Current price £24.99

A five panel fishing hat featuring our three colour, silicone “bass motif” patch. Made from high-quality cotton on the front panel and premium poly...

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Original price £24.99 - Original price £24.99
Original price
£24.99
£24.99 - £24.99
Current price £24.99

HTO Omega Trucker | Grey/Dark Grey | One Size

Original price £24.99 - Original price £24.99
Original price
£24.99
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Current price £24.99

A five panel fishing hat featuring our HTO “Omega” decal on a sew in cloth badge. Made from high-quality cotton on the front panel and premium poly...

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Original price £24.99 - Original price £24.99
Original price
£24.99
£24.99 - £24.99
Current price £24.99

HTO Classic Trucker | Navy/Cyan | One Size

Original price £24.99 - Original price £24.99
Original price
£24.99
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Current price £24.99

A five panel fishing hat featuring a silicone embossed HTO logo. Made from high-quality cotton on the front panel and premium polyester mesh for th...

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Original price £24.99 - Original price £24.99
Original price
£24.99
£24.99 - £24.99
Current price £24.99

HTO Pathfinder - Stubby

Original price £3.99 - Original price £5.49
Original price
£3.99 - £5.49
£3.99 - £5.49
Current price £3.99

A dense, squat version of the Pathfinder lure, it features the same bulk behind the head design that gives the Pathfinder its unique swimming actio...

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Original price £3.99 - Original price £5.49
Original price
£3.99 - £5.49
£3.99 - £5.49
Current price £3.99

HTO Pathfinder - Roadkill

Original price £3.99 - Original price £5.49
Original price
£3.99 - £5.49
£3.99 - £5.49
Current price £3.99

Designed around our well established Pathfinder metal lure, this lure has been made slightly shorter and wider than the original. It keeps the same...

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Original price £3.99 - Original price £5.49
Original price
£3.99 - £5.49
£3.99 - £5.49
Current price £3.99

HTO Slam - Pintail | 130mm

Original price £8.99 - Original price £8.99
Original price
£8.99
£8.99 - £8.99
Current price £8.99

A round profile lure that thins out from a broad head and body to a pin tail. This is a fish in fish design, with the colouration of the lure made ...

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Original price £8.99 - Original price £8.99
Original price
£8.99
£8.99 - £8.99
Current price £8.99

HTO Slam - Paddletail | 130mm

Original price £8.99 - Original price £8.99
Original price
£8.99
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Current price £8.99

A fish, within a fish design. The colouration of this lure is made up of a clear soft plastic body and an internal smaller fish design that gives t...

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Original price £8.99 - Original price £8.99
Original price
£8.99
£8.99 - £8.99
Current price £8.99

HTO Bora Shad

Original price £5.99 - Original price £5.99
Original price
£5.99
£5.99 - £5.99
Current price £5.99

A fish imitation soft plastic that can be used weightless or with a jig head. The thin tail leading into the broad paddle tail gives the back of th...

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Original price £5.99 - Original price £5.99
Original price
£5.99
£5.99 - £5.99
Current price £5.99

HTO Sad Shad - Inshore

Original price £3.99 - Original price £5.99
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Current price £3.99

Released to complement the original Sad Shad, the Inshore version has been developed for fishing closer to shore in shallower water. Primarily a ba...

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Original price £3.99 - Original price £5.99
Original price
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£3.99 - £5.99
Current price £3.99

HTO Kamikaze 105

Original price £11.99 - Original price £11.99
Original price
£11.99
£11.99 - £11.99
Current price £11.99

HTO Kamikaze 105 | 105mm | 11g | Topwater - Unique to HTO, we’ve worked hard with our team of bass anglers to produce a lure that has bass written ...

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Original price £11.99 - Original price £11.99
Original price
£11.99
£11.99 - £11.99
Current price £11.99

HTO Clip & Lock Case

Original price £2.99 - Original price £2.99
Original price
£2.99
£2.99 - £2.99
Current price £2.99

Three lure boxes designed for storing smaller metals, soft plastics, hard lures and lure fishing accessories. The small compartment box features th...

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Original price £2.99 - Original price £2.99
Original price
£2.99
£2.99 - £2.99
Current price £2.99

HTO Lure Tray

Original price £3.99 - Original price £3.99
Original price
£3.99
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Current price £3.99

A shallow lure box with four lengthways compartments with removable dividers so you can organise them to suit your needs. A good box for storing sm...

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Original price £3.99 - Original price £3.99
Original price
£3.99
£3.99 - £3.99
Current price £3.99

HTO Lure Game Box | Small

Original price £23.99 - Original price £23.99
Original price
£23.99
£23.99 - £23.99
Current price £23.99

A hard-wearing lure fishing box that will keep your kit safe and dry. The box itself is made from a tough plastic material with a chunky, robust ha...

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Original price £23.99 - Original price £23.99
Original price
£23.99
£23.99 - £23.99
Current price £23.99

HTO Bakkan

Original price £59.99 - Original price £59.99
Original price
£59.99
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Current price £59.99

The perfect large capacity tackle bag for any lure angler! Made from EVA with a cool diamond pattern, this bag will swallow the kitchen sink and th...

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Original price £59.99 - Original price £59.99
Original price
£59.99
£59.99 - £59.99
Current price £59.99

HTO Carbon Tele Handle

Original price £54.99 - Original price £54.99
Original price
£54.99
£54.99 - £54.99
Current price £54.99

A full carbon net and handle combo that is ultra-lightweight and strong, exactly what a roving lure angler needs! The net frame is robust and made ...

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Original price £54.99 - Original price £54.99
Original price
£54.99
£54.99 - £54.99
Current price £54.99

HTO Carbon Landing Net

Original price £84.99 - Original price £84.99
Original price
£84.99
£84.99 - £84.99
Current price £84.99

A short pack down telescopic full carbon landing net handle for mobile anglers. Ideal for landing fish from rock marks and structures, with a fully...

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Original price £84.99 - Original price £84.99
Original price
£84.99
£84.99 - £84.99
Current price £84.99

HTO Hooligan

Original price £39.99 - Original price £39.99
Original price
£39.99
£39.99 - £39.99
Current price £39.99

Two reels designed to go with our popular HTO Hooligan bass lure fishing rods. The reel is made from composite, which is strong and light. It has a...

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Original price £39.99 - Original price £39.99
Original price
£39.99
£39.99 - £39.99
Current price £39.99