Lure Fishing

The Dialuna is a premium inshore Sea Bass rod selected from the famous Shimano JDM range. With an emphasis on long range distance casting, the high...

The FX is Shimano’s cheapest reel! A great choice for new anglers, FX is designed and produced by the world’s leading reel company, which is a grea...

The SUPER SPINDLE WORM is an extremely versatile soft lure featuring a large paddle tail that generates a wobbling action comparable to the best sw...

The BayRuf BR Fish Head is a bullet-shaped jig head with fins on each side that allow it to make wide erratic lateral movements during successive p...

A new style braid which has a tighter weave than regular braid. This helps improve the braid's performance by increasing its smoothness and durabil...

If you want the ultimate top water Sea Bass lure the EXSENCE Shallow Assassin 99 should be at the top of your list. This 99mm long floating lure fe...

Exsence Strong Assassin 125 has a more aggressive action than its 'Silent Assassin' brother. Available in floating and sinking options it features ...

A five panel fishing hat featuring our three colour, silicone “bass motif” patch. Made from high-quality cotton on the front panel and premium poly...

A five panel fishing hat featuring our HTO “Omega” decal on a sew in cloth badge. Made from high-quality cotton on the front panel and premium poly...

A five panel fishing hat featuring a silicone embossed HTO logo. Made from high-quality cotton on the front panel and premium polyester mesh for th...

A dense, squat version of the Pathfinder lure, it features the same bulk behind the head design that gives the Pathfinder its unique swimming actio...

Designed around our well established Pathfinder metal lure, this lure has been made slightly shorter and wider than the original. It keeps the same...

A round profile lure that thins out from a broad head and body to a pin tail. This is a fish in fish design, with the colouration of the lure made ...

A fish, within a fish design. The colouration of this lure is made up of a clear soft plastic body and an internal smaller fish design that gives t...

A fish imitation soft plastic that can be used weightless or with a jig head. The thin tail leading into the broad paddle tail gives the back of th...

Released to complement the original Sad Shad, the Inshore version has been developed for fishing closer to shore in shallower water. Primarily a ba...

HTO Kamikaze 105 | 105mm | 11g | Topwater - Unique to HTO, we’ve worked hard with our team of bass anglers to produce a lure that has bass written ...

Three lure boxes designed for storing smaller metals, soft plastics, hard lures and lure fishing accessories. The small compartment box features th...

A shallow lure box with four lengthways compartments with removable dividers so you can organise them to suit your needs. A good box for storing sm...

A hard-wearing lure fishing box that will keep your kit safe and dry. The box itself is made from a tough plastic material with a chunky, robust ha...

The perfect large capacity tackle bag for any lure angler! Made from EVA with a cool diamond pattern, this bag will swallow the kitchen sink and th...

A full carbon net and handle combo that is ultra-lightweight and strong, exactly what a roving lure angler needs! The net frame is robust and made ...

A short pack down telescopic full carbon landing net handle for mobile anglers. Ideal for landing fish from rock marks and structures, with a fully...

Two reels designed to go with our popular HTO Hooligan bass lure fishing rods. The reel is made from composite, which is strong and light. It has a...