New products

A specialized lure designed for subtle presentations. Its unique shape and action are meant to trigger bites from wary predators.

120mm floating minnow designed for surface and shallow water applications. Excellent for "drifting" in currents to target sea bass.

A smaller, more refined version of the popular Deracoup tail spin jig. Perfect for finesse situations and pressured fish.

Casting jig with a rear-weighted center of gravity for maximum distance. Includes an integrated sabiki rig for targeting multiple predators simulta...

A 96mm shallow minnow designed to swim in the 0-20cm range. Perfect for estuaries and tidal flats where sea bass are feeding on surface bait.

Detailed shrimp imitation with long antennas and legs that vibrate in the water. Highly effective for bass and rockfish. 3 inches.

Tungsten (TG) light game jig head. The high density of tungsten allows for a smaller profile and increased sensitivity compared to lead.

Light game jig head designed for a swimming action. The head shape ensures stability and a natural presentation of small soft plastics.

High-quality, durable scissors designed for anglers. Compact and sharp, perfect for cutting braid, mono, or fluorocarbon line on the bank.

Larger 4-inch version of the Drift Fry. Excellent for mid-strolling and mimicking larger baitfish. Features a realistic "live core" body.

Designed for mid-strolling techniques, the RV-Driftfry features a realistic action and a lip that provides range control and a glossy rolling actio...

Realistic soft lure with a vertically set tail and two pairs of arms that generate micro-waves. Replicates bottom-dwelling creatures like goby or s...

Dense, salted soft jerkbait minnow. Can be cast a long way and skipped under structure. Highly effective for perch, bass, and pike. 3 inches.

Small vibration lure with outstanding start-up action. Features a sharp vibration during retrieve and a natural fall to trigger reaction bites. 3.5g.

High-buoyancy elastomer soft bait designed for surface twitching and hover strolling. Features a head lip to reduce moving distance and enhance roll.

Ultra-compact soft plastic specialized for a stable underwater posture. Features a flare tail that reacts to the slightest current. 1.5 inches.

The flight distance, overwhelming Easy flight performance even in headwinds The body designed at the rear centre of gravity provides ...

BIGBACKER Fit JIG Metal jig for Super Light Shore Various targets at various fishing spots Super Light Shor...

Thin metal blade + forming weight The combination of a thin metal plate and molding weight greatly contributes to the stability of the ...

High contrast reaction bait   Overwhelming action response The response has an outstanding start-up action that starts the moment line ...

Classic vibration lure with a tungsten lip that ensures a vertical posture and immediate start-up. Great for covering water and finding active fish.

The definitive edition of “finesse Reaction”   lift & fall It induces a reaction bite without giving excessive pressure to the...