Lure Fishing

A specialized lure designed for subtle presentations. Its unique shape and action are meant to trigger bites from wary predators.

120mm floating minnow designed for surface and shallow water applications. Excellent for "drifting" in currents to target sea bass.

A 96mm shallow minnow designed to swim in the 0-20cm range. Perfect for estuaries and tidal flats where sea bass are feeding on surface bait.

A shallow-running floating minnow with a unique flute-like design for enticing action and sound. Ideal for targeting predatory fish in estuaries an...

A larger 130mm version of the Swarm sinking pencil. Designed for targeting bigger sea bass with a stable and enticing swimming action.

Sinking pencil lure designed for sea bass. Features a versatile action that covers three different phases of a hatch pattern. 80mm, 8.6g.

A high-floating minnow tuned by HMKL for area trout fishing. Features outstanding castability for its size and a proven track record in tournaments...

Based off the trusted and proven Gulp! formula, Gulp! Gel contains the ultimate bite-triggering taste for fish, refined over 30 years of continuous...

Berkley® have been able to package all the active scent and taste components that make Gulp!® so effective into a new dry powder attractant that ca...

A slow-sinking lure, which is useful if bass are working in deeper water. The lure has a strong zigzag action when retrieved steadily. It’s a lon...

A short-sinking, pencil lure that comes into its own when bass are feeding on smaller baitfish below the surface. On a straight retrieve, it has a ...

A great lure for shallow-water fishing, this lure will work at 30cm at various retrieve speeds. This lure excels at drifting across water flows whi...

A floating lure that has great casting ability, a good lure to choose when fishing in windy conditions. This lure is extremely stable in rougher wa...

A floating lure designed for bass fishing. This lure will stay on the surface until you start the retrieve, where it will dive to a depth of 1.5m, ...

A highly effective bass surface lure that responds well to the walk the dog technique and is also a great popping lure. It has a weighted tail that...

A bass surface lure best fished walk-the-dog style. When worked correctly, the lure will produce an erratic panic-style motion that predatory fish ...

A good lure for fishing on calm days. A slow walk-the-dog action will have the lure sliding across the surface with little effort. Its party piece ...

A great casting lure with an internal weighting system that pushes the weight to the tail for accurate, stable and long-distance casting. It’s a ...

Our take on an all-time classic bass fishing lure design. This surface lure works best with a simple, slow, walk-the-dog action, which will see fis...

A small, sinking lure that produces a sharp, tight, side-to-side action with maximum vibration. This fast action is suited to fishing for trout, pe...

A top water crawler lure that chub and perch find hard to ignore. The lure has a hard body and semi-soft wings, this combination promotes a lively ...

A tall-bodied, jointed lure that, when retrieved slowly, produces a realistic, tight, side-to-side swimming action. Speeding up the retrieve will t...

A jointed lure that will produce a gentle S movement when retrieved slowly. Its wide sweeping movement produces a realistic swimming action that pr...

A suspending lure designed for perch, pike and zander fishing. It features two internal steel balls that rattle on the retrieve to attract fish to ...