Lure Fishing

Based off the trusted and proven Gulp! formula, Gulp! Gel contains the ultimate bite-triggering taste for fish, refined over 30 years of continuous...

A slow-sinking lure, which is useful if bass are working in deeper water. The lure has a strong zigzag action when retrieved steadily. It’s a lon...

A short-sinking, pencil lure that comes into its own when bass are feeding on smaller baitfish below the surface. On a straight retrieve, it has a ...

A great lure for shallow-water fishing, this lure will work at 30cm at various retrieve speeds. This lure excels at drifting across water flows whi...

A floating lure that has great casting ability, a good lure to choose when fishing in windy conditions. This lure is extremely stable in rougher wa...

A floating lure designed for bass fishing. This lure will stay on the surface until you start the retrieve, where it will dive to a depth of 1.5m, ...

A highly effective bass surface lure that responds well to the walk the dog technique and is also a great popping lure. It has a weighted tail that...

A bass surface lure best fished walk-the-dog style. When worked correctly, the lure will produce an erratic panic-style motion that predatory fish ...

A good lure for fishing on calm days. A slow walk-the-dog action will have the lure sliding across the surface with little effort. Its party piece ...

A great casting lure with an internal weighting system that pushes the weight to the tail for accurate, stable and long-distance casting. It’s a ...

Our take on an all-time classic bass fishing lure design. This surface lure works best with a simple, slow, walk-the-dog action, which will see fis...

A small, sinking lure that produces a sharp, tight, side-to-side action with maximum vibration. This fast action is suited to fishing for trout, pe...

A top water crawler lure that chub and perch find hard to ignore. The lure has a hard body and semi-soft wings, this combination promotes a lively ...

A tall-bodied, jointed lure that, when retrieved slowly, produces a realistic, tight, side-to-side swimming action. Speeding up the retrieve will t...

A jointed lure that will produce a gentle S movement when retrieved slowly. Its wide sweeping movement produces a realistic swimming action that pr...

A suspending lure designed for perch, pike and zander fishing. It features two internal steel balls that rattle on the retrieve to attract fish to ...

A diving lure that has a tight wobble on the retrieve, perfect for perch, pike, and zander fishing. A great casting lure, it features two tungsten ...