New products

Unique to HTO, this tail weighted lure is aerodynamic and stable, allowing it to cast extreme distances. When fished static, the lure sits tail dow...

– A durable, plastic box to store lures securely and organised.– Contains individual compartments to store individual lures.– Prevent lures snaggin...

– A durable, plastic box to store lures securely and organised.– Contains individual compartments to store individual lures.– Prevent lures snaggin...

– A durable, plastic box to store lures securely and organised.– Contains individual compartments to store individual lures.– Prevent lures snaggin...

– A strong multi-purpose link that is ideal for all lure fishing situations.– Design of these lure links promotes strength and security, made with ...

A small, 1000 sized reel that is super lightweight and ideal for use with our Aikido range of rods, or any ultra-light lure fishing setup. The ligh...

Aikido is a modern Japanese martial art, one where the practitioners use its various moves to defeat their opponent while also protecting their opp...

An ultralight reel designed specifically for the modern lure angler in a range of sizes suitable for LRF fishing up to bass and general lure fishin...

Designed as a series of high-performance lure fishing rods that give the bass and general lure angler as much as possible for their money. This ser...

A long casting lure that is fitted with an assist hook. Assist hooks are ideal for the conservation-minded angler. They’re easier to remove and cau...

A cleverly designed jig for squid fishing that will catch squid when all else fails. The secret to this incredible, consistent catch rate is the us...

A small, strong, secure link for attaching lures. Based on the design of the Coastlock Snap Swivel from our sister brand Tronixpro, this is one of ...

Our eco-friendly, lead-free range of jig heads are made from 97% tungsten. Tungsten is 1.7 times heavier than lead which enables us to produce jig ...

Our eco-friendly, lead-free range of jig heads are made from 97% tungsten. Tungsten is 1.7 times heavier than lead which enables us to produce jig ...

An extensive range of weights designed for lure fishing made with 97% tungsten. Tungsten is an ideal material to make fishing weights out of when s...

An extensive range of weights designed for lure fishing made with 97% tungsten. Tungsten is an ideal material to make fishing weights out of when s...

An extensive range of weights designed for lure fishing made with 97% tungsten. Tungsten is an ideal material to make fishing weights out of when s...

An extensive range of weights designed for lure fishing made with 97% tungsten. Tungsten is an ideal material to make fishing weights out of when s...

An extensive range of weights designed for lure fishing made with 97% tungsten. Tungsten is an ideal material to make fishing weights out of when s...

With conservation foremost in most lure anglers' minds and the rapid rise of anglers practising catch and release, the use of single hooks instead ...

Super strong and needle-sharp hooks for fishing with soft plastic lures, especially worm/senko lures as well as smaller fish/shad lures. The weedle...

Constructed from four strands of 100% UHMWPE fibre from Japan, our X4 braid is for ultralight fishing. Four strand braids are tough and durable, id...

A trio of head-turning, modern ultralight rods for the street and LRF angler. These stunning rods feature a cool, urban camo colour scheme designed...