New products

Topwater frog lure with a unique "Yappa" action that creates a loud splash and vibration. Highly effective in heavy cover.

Floating bug imitation with a cup-shaped face that creates a popping sound. Features soft, vibrating legs for added realism.

Surface lure that mimics the movement of a lizard skittering across the water. A unique profile that triggers aggressive topwater strikes.

A realistic roach imitation with a lifelike swimming action. Features durable construction and high-quality hooks for predator fishing.

Highly detailed turtle imitation with loud double prop feet. Creates significant noise and bubbling action to attract large predatory fish.

Efficient surface lure with double prop feet that churn water and create a unique disturbance. Features super-sharp weedless hooks and a durable body.