Lure Fishing

MOLIX STICK FLEX 2.75" Made with the new MOLIX FORMULA developed by Molix an extremely soft and flexible floating compound which is more resistant...

Z MAN BABY GOAT 3" Crafted for versatility with the power to thump and vibrate at all retrieve speeds, the new Z-Man GOAT series baits sport twi...

Z MAN CRUSTEAZ 2" This miniature crustacean imitation is perfectly suited for any application where fresh- or saltwater gamefish are feeding on ...

Z-Man TRD Bugz 2.75" Taking a time-tested softbait profile, scaling it down to Ned Rig proportions, and building it from naturally buoyant ElaZtec...

OFF SHOREFor bottom fishing. PH2S PATENTED ATTACHMENT SYSTEMThis innovative system has been designed to allow the use of a hidden hinged hook. It ...

The Super X-Layer is one of the best-selling soft lures in France. For more than 10 years it has allowed you to catch big fish very regularly. And ...

The Madeel is a soft lure combining the advantages of the "shad" and the "slug". It develops exceptional vibrating swimming and supports very low r...

The One Up Shad is one of the most famous soft lures in France and Europe. Fish engage it as natural bait. Its special smell (Trump) has the partic...

Megabass Super Giant XLayer 6 inch - the X Layer is a very popular soft plastic lure for bass fishing for good reason. Suited to fishing in a vari...

ILLEX UV Nitro Shad 150 Singles range is further boosted by the addition of a range of new colours working in the UV (Ultra Violet) spectrum. Thes...

Comes in five different colors for those changing light conditions and types of bait. very effective for all small tuna, and a big hit for Bass in...

The Swim'n Dinger is a heavily salted, slow-sinking bait with a swimming-action paddle tail that swims with an exaggerated side-to-side action. The...

The YUM Pulse's angled ribs are over-exaggerated at a downward angle to provide a bulkier appearance with less plastic and help push the bait down ...

The Twinshad is in a way a cross between an Ultishad 170 from which it is inspired in the forms and the displacement of water and a Sayori Shad fro...

The Megabass Spindle Worm is one of the most popular soft plastic paddletail lures with an excellent record for catching fish. Perfect for fishing ...

HTO Labrax Stix 5.5inch soft baits are simple, yet highly effective design is one of the most devastating bass lures there is. Made from a supple ...

The Senko is a staple in the fishing world. The original soft-plastic stickbait comes in sizes ranging from 3 inches up to 7, and it has become the...

The 5.5" is the largest of the Swim Senko's and absolutely flies; it combines all the attributes of the classic Senko with a super soft paddle tail...

7 1/2 inch long squid imitation that is da'bomb for fish feeding on squid the world over.

The extra soft body of the Black Minnow gives the lure a uniquely lifelike and natural swimming action with lots of vibration. A range of highly re...

The body of the Crazy Sand Eel is infused with a proven formula using Anise.

The extra soft body of the Black Minnow gives the lure a uniquely lifelike and natural swimming action with lots of vibration. A range of highly re...

Semi-jointed small fish with a fine, yet strong tail with a powerful rolling action, ideal for Jig Head, Offset and Texas rigs.

Extra-soft plastic shad rigged on a free-moving Texas hook. Thanks to the texture of its material and the shape of its tail, it moves effortlessly,...