Lure Fishing

The SUPER SPINDLE WORM is an extremely versatile soft lure featuring a large paddle tail that generates a wobbling action comparable to the best sw...

The BayRuf BR Fish Head is a bullet-shaped jig head with fins on each side that allow it to make wide erratic lateral movements during successive p...

A round profile lure that thins out from a broad head and body to a pin tail. This is a fish in fish design, with the colouration of the lure made ...

A fish, within a fish design. The colouration of this lure is made up of a clear soft plastic body and an internal smaller fish design that gives t...

A fish imitation soft plastic that can be used weightless or with a jig head. The thin tail leading into the broad paddle tail gives the back of th...

Released to complement the original Sad Shad, the Inshore version has been developed for fishing closer to shore in shallower water. Primarily a ba...

A soft plastic lure designed primarily for bass fishing but has taken pollack, wrasse, pike and perch in testing. Constructed from a tough, soft pl...

6 lures per pack

Outstanding stability born from a high basic design Inspect deeply about the body thickness, tail size and shape to bring out the elements requi...

A wide range of searches that make the most of your appeal This is the model with the best searching ability in the series, and the highly respons...

Small fat body The flat, fat body, which is a bite size of 1.5 inches, is an exquisite setting that allows you to use your mouth comfortably whi...

With our unique head shape and eye position, we are able to always invite you to stand up.Just by giving a shake, you can lift the trailer high usi...

The strong vibrations of W hidden in "Kuwase 2.0" Despite its small 2.0 inch body, it exerts maximum appeal as soon as it hits the water current. ...

The numerous legs attached to the sides of the body push the water during falls and actions, transmitting minute waves to nearby targets.The soft m...

Hand tied locally these smaller "perch" sized flies are tied onto a size 6 aberdeen hook averaging around 2" these are perfect for tying into a dro...

Introducing Jonnys Jig Flies exclusive to Prime Angling !! All of these jig flies are hand crafted in West Sussex, We've been working together for ...

Z Man Micro Goat 1.75" A wonderfully versatile micro-catching profile, the Micro GOAT™ sprouts fine, flattened dual kicker legs, finished with and ...

  A faithful and complete reproduction of the swimbait masterpiece!The TEMPT brand Swing Bait' was rumored to be the secret of Highland Clear Lakes...

Designed in collaboration with Satoshi Iwamoto, president and developer of Madness, the Madshad 2 is the new version of this soft lure that has pro...

  The most realistic sand eel imitation ever made, this lovingly hand-painted little fella will bring in sea bass, cod, seatrout and whatever's hun...

  Sandy Andy Weedless Jig has an ultra-realistic sandeel design based upon our legendary Sandy Andy Jig. This weedless version has been speciall...

  The most realistic sand eel imitation ever made, this lovingly hand-painted little fella will bring in sea bass, cod, seatrout and whatever's hun...

  Sandy Andy Weedless Jig has an ultra-realistic sandeel design based upon our legendary Sandy Andy Jig. This weedless version has been speciall...