New products

New, Limited Edition Ice Cream Mania Colours! A subtle surface lure that works particularly well for shy and vigilant bass, when a gentle approach ...

Overall length: 175mm Weight: 30g Type: Floating Range: 50-90 cm Action: wobbling roll + Rolling Hook: # 4 Ring: # 4

This is one of our most popular lure cases.

Length : 110mm ~ Weight : 17g ~ Action : Floating Working Depth : 40-80cm Fittings : Hook Size #4 ~ Split Ring #3

One of the most popular and successful shallow diving lures for bass fishing in the UK.

Length : 118mm ~ Weight : 19g ~ Action : Floating Working Depth : 5-30cm Fittings : Hook Size #3 ~ Split Ring #3

The new IMA Yoichi 99 is designed for casting into the heavy wind and surf where a small profile and heavy lure will punch through to your target.

SOMARI 90 is a new IMA surface bait with a debut 05.2018. You can move the wobble just below the surface, or let it slowly descend to deeper areas....

A larger version of the Silent Salt Skimmer with a weighted tail for long, pinpoint accurate casting. A subtle surface lure that works particularly...

Another long casting lure in the Sasuke range, the Sasuke Reppa 120 is the lure of choice when bass are feeding on baitfish at the surface. It has ...

IMA Sasuke continues to prove itself as one of the best bass lures ever. The 120 is a good lure for when you need to cast a bit further as this mod...

IMA Sasuke Goriki

An all-round lure that is comfortable fishing in estuaries, surf beaches and in calmer situations such as harbours and bays. It has a small, bait f...

The Ima Nabarone 125S has been designed by two of Japans leading lure manufacturers Ima and DUO this collaboration is to bring you the final chapte...

The Ima Nabarone 125F has been designed by two of Japans leading lure manufacturers Ima and DUO this collaboration is to bring you the final chapte...

The Lipper 90 was introduced in 2019 and has been met with great enthusiasm due to its unique shape giving rise to excellent casting abilities and ...

A floating, shallow diving lure that despite its low weight is a great caster thanks to the internal tungsten weight. Ideally used in shallow water...

IMA Popkey

A slim profile, floating, shallow diving lure designed for fishing at long distances. The subtle vane on the front of the lure keeps the lure strea...