New products

Designed for fishing the Cherubashka rig

Based off the trusted and proven Gulp! formula, Gulp! Gel contains the ultimate bite-triggering taste for fish, refined over 30 years of continuous...

Berkley® have been able to package all the active scent and taste components that make Gulp!® so effective into a new dry powder attractant that ca...

Introducing a soft glide bait, the Berkley Nessie will take an advanced tool / technique and open the door for entry level anglers while simultaneo...

Cull up with the Berkley PowerBait® CullShad Shallow. Taking shallow water swim-baiting to a new level, the CullShad combines big profile drawing p...

The brand new Max X LP reels flow down key technology from the iconic Revo series. The upgraded asymmetrical design and drag system offer fantastic...

Redesigned from the ground up, the 5th generation of Revo low profile reels have been designed to provide best-in-class precision, power, and perfo...

Favorite Black Swan 982MH – Long Reach, Laser Focus The Favorite Black Swan 982MH is built for anglers who demand distance, precision, and refined ...

Crafted from durable, hard-wearing PVC and marked up to 135cm with crisp, easy-to-read increments. The mat features a slightly wider profile for be...

This extra-thick, insulated, heavyweight hat is made for cold mornings on the shore. Designed with a slightly larger profile and a deep, full-cover...

The Lurez Signature Trucker Hat combines professional-grade mesh ventilation with a structured front panel for optimal breathability and shape ret...

Crafted for comfort, built for style, the Lurez Top is a high-quality, unisex T-shirt made from 100% organic ring-spun cotton. Soft to the touch y...

Z-Man's top-selling bait worldwide, MinnowZ replicate the look, action and strike-evoking attraction of a live minnow better than any soft bait o...

Z Man Trout Eye Developed by South Carolina seatrout fishing guru Ralph Phillips, the Trout Eye Jighead is the ideal jighead for inshore saltwate...

Designed for targeting larger species such as cod, rays and smoothhounds, while also offering excellent casting performance for distance fishing. I...

The BCCT Underwater Case is a compact, multicolour flashing attractor designed to draw fish toward your bait or jig. Built on the proven BCCT light...

A compact, waterproof LED designed to improve bite detection during night fishing. Measuring just 6.2mm in diameter and weighing around 1g, it prov...

A compact, waterproof LED designed to improve bite detection during night fishing. Measuring just 6.2mm in diameter and weighing around 1g, it prov...

Scandex X-Reel Racing Oil is a premium, German-made reel oil designed for anglers who want the smoothest possible reel performance. Its advanced f...

Scandex X-Reel Grease is a high-quality, German-made reel grease designed to keep your reels running smoothly in tough saltwater conditions. The u...

Scandex X-Reel Oil is a premium, German-engineered lubricant designed specifically for high-performance fishing reels. This advanced oil uses a un...

SV4.9 is formulated for a wide range of marine species, but is especially effective for bass—it has even helped break the Norwegian record twice....

Pollack, cod, haddock, bass, wrasse, plaice, dabs, turbot, if it swims, BM3.8 gets their attention. The formula combines amino acids, nucleotides,...