New products

The Iconic 3D Line Thru Trout just got even better! Based on a scan of a real trout, we have added even more details to the fins and a chin ring un...

Based on the scan of a real white fish, this loose body paddle tail lure features immaculate details and a fantastic rolling and kicking action. Th...

Based on a 3D scan of a real herring, this lure features a specially designed ABS body that swims with a super seductive and provoking action, enha...

Ewg Weedless Hooks Extreme wide gape single hooks, with corkscrew, belly weight and underspin blade. Set-up for weedless rigging our Real Eel...

These sandeel lures come as a weighted head with 2 soft bodies. the oversized paddle tail gives them an amazing action which sends out loads of fis...

A pocket zipper wallet made from soft durable 600Denier fabric with 6mm inner foam lining, and a foam wall with PVC dividers. Perfect for a mix of ...

Every angler knows you must be able to rely on even the little things in fishing – and that’s where our powerful, reliable, and saltwater resistant...

This new Micro Skipper really is one of a kind. We reckon it is probably the world’s only micro skipping lure that is designed for crazy topwater a...

With a high-arched back and slim body, the StickleBait Pencil has an alluring kicking action when swimming and a great flash on the twitch. On the ...

The same epic mayfly nymph design as the TPE version but with a soft PVC body – perfect for LRF fishing for trout, perch, chub and bass. Perfect fo...

With incredibly detailed Photo Chrome skin print and a strike enticing scent, we have created the 4th dimension with our 4D Line Thru trout. This l...

A flat profile shad with a truly captivating swimming action – this cute little goby can cause a lot of trouble. As it swims through the water, the...

A great pair of lightweight gloves for a wide range of fishing styles. They feature softy and stretchy neoprene on the back of the hand to keep the...

Show your passion for fishing on and off the water with this stylish and comfortable Savage Gear all black cap. This five-panel trucker style cap f...

Show your passion for fishing on and off the water with this stylish and comfortable Savage Gear Catch cap. With a modern design, this six-panel ca...

Show your passion for fishing on and off the water with this stylish and comfortable Savage Gear Strike cap. With a modern design, this six-panel c...

Keep all the fishing gear you need close at hand with this practical carryall. With an easy-access main compartment, two side pockets, one front po...

For anglers who want to stay light on their feet but still carry the gear they need, this practical shoulder bag has the answers. With an easy-acce...