Best selling products

A slim-profile, long-casting range of soft lures with a high specific gravity. All the lures have a rattle slot in the main body plus an weight ins...

Super attention to detail is the key to this crankbait. It has a fantastic wobbling, wide action that displaces a lot of water on the retrieve than...

Flex fit flat peak cap with orange jaw embroidery at front and camo fabric at peak and back. - 97% Cotton/3% spandex - Peak and back panel in fuse...

Trucker cap with foam front and Savage Gear logo. - 100% polyester - 7 holes snap back

Get your bait to where the fish are with the Berkley® Line Counter. - Accurate fishing depth monitor - One-touch quick line set-up lever - Automat...

An innovative designed beach rest that is packed with special features and offers the angler the ultimate in stability. Constructed from lightweigh...

The PENN® Warfare was engineered to be an extremely versatile all- around reel at an affordable price. It features a lightweight graphite frame and...

The Agility net series offers a range of standard extending nets and an extending boat net. All these trout nets benefit from having rubberised mes...

High-quality snaps for eging. Designed to allow for quick jig changes while maintaining the natural action of the squid jig.

A dropper rig accessory for squid fishing (sutte). Allows for multiple lures to be presented at different depths.

Efficient surface lure with double prop feet that churn water and create a unique disturbance. Features super-sharp weedless hooks and a durable body.

V-shaped ribbed soft bait with an extremely flexible body and thin tail. Impregnated with shrimp scent for maximum attraction. 2 inches.

A specialized lure designed for subtle presentations. Its unique shape and action are meant to trigger bites from wary predators.

Realistic soft lure with a vertically set tail and two pairs of arms that generate micro-waves. Replicates bottom-dwelling creatures like goby or s...

Ultra-compact soft plastic specialized for a stable underwater posture. Features a flare tail that reacts to the slightest current. 1.5 inches.

A larger 130mm version of the Swarm sinking pencil. Designed for targeting bigger sea bass with a stable and enticing swimming action.

Jig heads designed for light game fishing with soft worm imitations. Features a sharp needle point and Body Lock Keeper for secure bait attachment.

Squid jig designed specifically for boat fishing and Tip Run techniques. Features internal rattles (RV) and a design optimized for smooth fall and ...

High-quality sabiki rig designed for boat fishing. Features soft "Amiebi" imitations and 6 hooks for maximum effectiveness when targeting baitfish.

A high-strength, rust-free glass fiber reinforced plastic (GFRP) fish gripper designed for saltwater fishing. Features a holster for quick access a...

Based on a 3D scan of a real herring, this lure features a specially designed ABS body that swims with a super seductive and provoking action, enha...

Crafted from durable, hard-wearing PVC and marked up to 135cm with crisp, easy-to-read increments. The mat features a slightly wider profile for be...

The Lurez Signature Trucker Hat combines professional-grade mesh ventilation with a structured front panel for optimal breathability and shape ret...