Best selling products

A floating, shallow diving lure that works in the sub-surface layers down to 20cm, allowing it to be fished in very shallow water and above reefs, ...

A top water lure from IMA that has been designed for the walk the dog style retrieve. The design was supervised by IMA Pro Staffer Hitoshi Suzuki t...

IMA Split Ring

The Hound 100F sonic achieves the largest flight distance among 100mm class minnows by adopting a teardrop-type body shape specific to the Hound se...

The IMA Silent Salt Skimmer is a subtle surface lure which has the ability to draw fish to the surface and induce them to take. To get the best fro...

Length : 118mm ~ Weight : 19g ~ Action : Floating Working Depth : 5-30cm Fittings : Hook Size #3 ~ Split Ring #3

Another extra-long casting lure from IMA. The Hound Glide features a streamlined profile, subtle vane and IMA’s legendary tungsten weight transfer ...

A subtle surface lure that works particularly well for shy and vigilant bass, when a gentle approach is required. This top water lure works best wi...

This is one of our most popular lure cases.

New, Limited Edition Ice Cream Mania Colours! A subtle surface lure that works particularly well for shy and vigilant bass, when a gentle approach ...

IMA Sasuke Goriki

A floating, shallow diving lure that despite its low weight is a great caster thanks to the internal tungsten weight. Ideally used in shallow water...

New Limited Edition Ice Cream Mania Colours! The IMA Popkey needs no introduction, and these new Ice Cream colours are bound to turn the heads of c...

The Ima Nabarone 125S has been designed by two of Japans leading lure manufacturers Ima and DUO this collaboration is to bring you the final chapte...

A slim profile, floating, shallow diving lure designed for fishing at long distances. The subtle vane on the front of the lure keeps the lure strea...

A larger version of the Silent Salt Skimmer with a weighted tail for long, pinpoint accurate casting. A subtle surface lure that works particularly...

IMA Sasuke continues to prove itself as one of the best bass lures ever. The 120 is a good lure for when you need to cast a bit further as this mod...

Overall length: 175mm Weight: 30g Type: Floating Range: 50-90 cm Action: wobbling roll + Rolling Hook: # 4 Ring: # 4

SOMARI 90 is a new IMA surface bait with a debut 05.2018. You can move the wobble just below the surface, or let it slowly descend to deeper areas....

An all-round lure that is comfortable fishing in estuaries, surf beaches and in calmer situations such as harbours and bays. It has a small, bait f...

The Lipper 90 was introduced in 2019 and has been met with great enthusiasm due to its unique shape giving rise to excellent casting abilities and ...

Length : 110mm ~ Weight : 17g ~ Action : Floating Working Depth : 40-80cm Fittings : Hook Size #4 ~ Split Ring #3

One of the most popular and successful shallow diving lures for bass fishing in the UK.

Length 135mm | Weight 26gm Depth 50 ~ 200cm | Sinking Extreme long casting