Best selling products

Berkley SICK 8 strand PE braid, super smooth high-performance line with low stretch and high knot strength. Because of the Nano coating with microc...

12 Per Pack

12 Per Pack

Berkley® Trilene® 100% Fluorocarbon is the extra tough version of professional grade fluorocarbons. This proven formula provides incredible shock s...

The new formula used in Berkley Gulp! Isome is reported to catch 30% more fish that the standard Gulp! Formula. These 2 inch sandworms are perfect ...

11 Per Pack

16 Per Pack

"Berkley FLEX BRAIDED SUPERLINES are unique Thermally fused PE lines with special abilities which can help you make fishing more fun. This FUSED li...

10 Per Pack

The Powerbait Hollow Sand Worm is a great addition to the Powerbait Armoury. Featuring a hollow cavity inside the body to completely encapsulate th...

The new formula used in Berkley Gulp! is reported to catch 30% more fish that the standard Gulp! Formula. The Baby Sardine creates a fine vibration...

The Shrug Minnow is designed for a slow retrieve with pauses to emulate a swimming bait fish, the rolling action from the steady retrieve alongside...

The Berkley Fuwayaru is a light game jig head with fairly thick (0.7mm) gauge wire for tackling stronger fish such as wrasse. Fitted with a worm ke...

The new formula used in Berkley Gulp! is reported to catch 30% more fish that the standard Gulp! Formula. The Baby Squid is a tiny micro bait ideal...

Berkley® Trilene® 100% Fluorocarbon is the extra tough version of professional grade fluorocarbons. This proven formula provides incredible shock s...

The Ultimate worm, Sabiky, is it cheating? That’s the question posted by Berkley on their Japanese site. It does look like something you might see ...

Berkley® Whiplash® 8 is a legendary line that is well known for being one of the strongest braids on the market! It’s a perfectly braided 8 carrier...

Safely remove stubborn hooks with the Berkley® Stainless Steel Hook Remover. - Sure-grip jaw action - Removes embedded hooks safely - Spring-loade...

12 Per Pack

Get your bait to where the fish are with the Berkley® Line Counter. - Accurate fishing depth monitor - One-touch quick line set-up lever - Automat...

Easy to store pocket version of the line spooler, easy to mount on your rod and spool line with exactly the right pressure. Spooling line made easy...

The new and improved Berkley® Line Stripper boasts a more powerful motor to quickly remove old fishing line for re-spooling. - Strips 2 to 80lb li...

Use the Berkley® Line Stripper Max with any standard power drill to easily and quickly remove line from fishing reels. - Removes large amounts of ...