Best selling products

A long casting lure that is fitted with an assist hook. Assist hooks are ideal for the conservation-minded angler. They’re easier to remove and cau...

Casting jig designed for light game and rock fishing for smaller predatory species. Equipped with a single HTO Shore Assist hook with a lure flash ...

A sandeel style metal lure that is deadly for predatory species such as bass, pollack as well as wrasse. The lure is thicker towards the back, whic...

A new version of our popular Tic Tac casting jigs. This edition comes with a realistic colouration which has been added to mimic a live fish. This ...

A shore slow jig that when looking down from the top at the lure has a deliberate uneven build and weight distribution. One side of the jig is comp...

A versatile jig head design that will sink straight meaning it is effective through the whole water column. Its round size is useful when fishing a...

A surf casting jig that has an asymmetrical profile and imitates smaller baitfish such as sand eel. The top of the body is pointed, and the undersi...

A highly effective vertical jig, its flat, bullet shape ensures that it is fast sinking so it will reach the kill zone quickly, ideal when drifting...

A deadly light game lure perfect for mounting on a micro jig head. A lure that perch and aggressive sea species will find hard to resist. The lure ...

Woven from eight strands of Japanese UHMWPE fibre our Nebula X8 is an ultra-soft, supple but incredibly strong and durable line. Designed specifica...

Unique to HTO, this tail weighted lure is aerodynamic and stable, allowing it to cast extreme distances. When fished static, the lure sits tail dow...

Super strong and needle-sharp hooks for fishing with soft plastic lures, especially worm/senko lures as well as smaller fish/shad lures. The weedle...

The same super strong and needle-sharp hook used for our Twistlox hooks but with an added belly weight on the shank. This added weight helps to sin...

A small, light game jig head designed to be used with any small soft plastic lure such as our HTO Knight Worm, Bug-Ga and French Fry lures. Its elo...

A new version of our deadly Slow Jig with added attraction! This edition comes with a realistic colouration which mimics a live fish. The realistic...

A wide gape hook developed especially for the needs of dropshot fishing. The wide gape helps to keep the hook point clear of the soft plastic lure ...

A cleverly designed jig for squid fishing that will catch squid when all else fails. The secret to this incredible, consistent catch rate is the us...

An extensive range of weights designed for lure fishing made with 97% tungsten. Tungsten is an ideal material to make fishing weights out of when s...

With conservation foremost in most lure anglers' minds and the rapid rise of anglers practising catch and release, the use of single hooks instead ...

As its name suggests, this slow jig has been developed to slowly tumble through the water column. A heavy base with an added vane helps to produce ...

Like our HTO Pro Snap, it features the same strong and durable Coastlock Snap but with an added swivel. The Pro Snap features a strong wrap-around ...

Designed specifically for using with Cheb (Cheburashka) weights. It has a large eye which enables the Cheb weight wires to go through it and lock i...

A medium wired hook suitable for most weedless lure fishing applications. It is a high carbon steel hook which has a forged bend and an ultra-sharp...

A small assist hook made from high-carbon steel. Using an advanced heat treatment creates an ultra-strong structure to increase the hooks strength ...