Best selling products

The PENN® Pursuit® IV features a durable construction and the smooth gear system anglers expect from PENN®. This reel features an ultra lightweight...

Standard 3010 size lure case with adjustable dividers. Durable construction, perfect for organizing a variety of hard or soft lures.

Ultra-realistic shrimp imitation with vibrating legs and a detailed body. Perfect for rockfish and other saltwater species. 2.5 inches.

Soft lure with a distinctive double action tail: a reef front that grabs water and a pintail that creates subtle vibrations. Made with SAF material.

Landing net joint with a magnetic auto-lock system. Allows for quick deployment and secure storage of your landing net.

Paddle tail soft lure made from super stretchy Elastomax material. Segmented body design provides superior tail action even at slow speeds. Ideal f...

A highly effective bass surface lure that responds well to the walk the dog technique and is also a great popping lure. It has a weighted tail that...

Designed to remove hooks, especially from larger saltwater species. It features a soft grip and an ergonomic handle for maximum control when removi...

The BayRuf BR Fish Head is a bullet-shaped jig head with fins on each side that allow it to make wide erratic lateral movements during successive p...

The coarse and match anglers go to net. Available in three sizes, the mesh conforms to all standard fishery rules. Comes with a standard 3/8 inch ...

A strong treble hook forged from high-carbon steel, an ideal replacement hook for all hard lures. They feature oversized eyes so they’re easy to co...

A hard-wearing lure fishing box that will keep your kit safe and dry. The box itself is made from a tough plastic material with a chunky, robust ha...

A sturdy, black, aluminium bank stick that will extend from 30 cm to 50 cm for maximum versatility. It comes with an auger screw point so you can g...

Predator fish like perch and trout find it difficult to resist the fast spinning blade and commotion caused by a well worked Agro! In this box set,...

A small, light lure for predators such as perch and trout. It packs plenty of vibration and wobble when worked, the shallow diving vein makes this ...

Classic pair of PVC chest waders ideal for all types of anglers whether you’re sea, game, coarse or carp fishing these durable waders won’t let you...

A tough, abrasion-resistant line that has all the characteristics needed for constant casting when feeder fishing. It has a high knot strength and ...

The Tronixpro Bait Pak has been a go-to product for many anglers to keep their bait cool and in prime condition. This plastic bait tray is a simple...

An essential tool for precise bait presentation, especially when fishing with softer baits. The set comes with two tools, one small and one large. ...

4997223362038 ABK801-SS SS 30×140×170mm Smoke Up to size 4: Approx. 5 pieces 4997223362069 ABK801-M M 25×240×170mm Smoke Up to size 4: App...

Shimano 23 Vanquish 2500SHG is the pure embodiment of the Shimano Magnumlite philosophy. It is designed with the utmost Japanese precision and is d...

Versatile Popper for Seabass, Mackerel, and Bluefish This versatile popper is designed to target a wide range of fish, including seabass, mackere...