Best selling products

The Berkley Fuwayaru is a light game jig head with fairly thick (0.7mm) gauge wire for tackling stronger fish such as wrasse. Fitted with a worm ke...

HM65R ShadowMaster headlamp has been developed jointly with Fenix as an elite Fishing Headlamp, Hunting Headlamp and Military Headlamp. It features...

Asso Bullet Proof is an ultra abrasion resistant monofilament which features a smooth and flexible surface to ensure the best smoothness level in i...

Using a proprietary technology and formula acquired in 2011, PENN oil, grease and cleaner are built to lubricate and prevent corrosion in saltwater...

Sabiki rig set featuring "bladed" jigs for added flash and vibration. Ideal for targeting mackerel and other schooling predators.

Ultra-small jig head specifically designed for "Mame Aji" (tiny horse mackerel). Features a delicate hook for small-mouthed fish.

Designed for fishing the Cherubashka rig

A short-sinking, pencil lure that comes into its own when bass are feeding on smaller baitfish below the surface. On a straight retrieve, it has a ...

Simple and effective ready tied Rigs Featuring the super reliable Barbless Wide Gape Beaked Point Carp hook 20cm of 20lb Naturals Coretex Loop to ...

A ready to fish sea fishing reel that comes loaded with line in both 6000 and 7000 sizes. An ideal match for any of our Phoenix Beach, Pier, or Mac...

Designed for the lure angler who wants to take everything with them for every situation, or for storing lures in an organised way at home. This two...

A large capacity, single sided lure box that can carry a large number of lures. It comes with two strong clasps which keep the box together securel...

Developed for surf casting, these ingenious accessories allow you to fish with longer rigs and snoods without worrying about tangles. The arm is ma...

Size (mm) 73 Weight (g) 12.8 Dive range Just below the water surface - 20cm Hook specification ST-46 #8 Treble Ring #2, / Supervised by Prince Ohno...

The action of this finesse jig head changes based on the position of the line eye. By using a side eye, the knot position stays consistent, ensurin...

BKK Spear 21 SS is designed to be a highly versatile treble hook for various kinds of fishing applications using a light drag setting. The wide ran...

A favorite in fish camps around the world, The Soft Grip combines the legendary Rapala flexible blade with a non-slip, soft grip handle resulting i...

The Madeel is a soft lure combining the advantages of the "shad" and the "slug". It develops exceptional vibrating swimming and supports very low r...