Best selling products

High-quality, cost-effective 4-braid braided line designed for general purpose fishing. Features a special surface coating for smooth casting.

Introducing Jonnys Jig Flies exclusive to Prime Angling !! All of these jig flies are hand crafted in West Sussex, We've been working together for ...

1 x Random keyring lure

A compact swivel where the tag ends of the eyes are encased in a cylindrical central body that provides strength and reduces the size of the swivel...

5 Per Pack

16 Per Pack

With our Shakespeare SALT rigs we have covered the majority of European sea fishing from both shore and boat. All rigs have been developed in coope...

Good bait presentation can be the key to catching or not. Our baiting needles are the ideal tool to present a bait perfectly on the hook, designed ...

The dark sleeper swimbait was developed to target fish holding to bottom structure with overwhelming realism and enticing paddle-tail action. With ...

The most popular pattern of sea hook in the UK, excellent for worm baits. Black finish with medium gauge wire and a long shank. Chemically sharpene...

With our Shakespeare SALT rigs we have covered the majority of European sea fishing from both shore and boat. All rigs have been developed in coope...

A familiar, classic hook pattern that is the go-to hook for many sea anglers. This hook has a long shank made from heavy gauge, high carbon steel w...

  The most realistic sand eel imitation ever made, this lovingly hand-painted little fella will bring in sea bass, cod, seatrout and whatever's hun...

A small assist hook made from high-carbon steel. Using an advanced heat treatment creates an ultra-strong structure to increase the hooks strength ...

A versatile, soft 8mm bead that is equally as attractive in the daytime as it is at night. When fishing in the daytime they are brightly coloured j...

Jungle Gym Jaco Jig

Offering a reduced diameter and higher abrasion resistance our Hyper Sensor is suitably named. Ideal for the rigors regular use of rough fishing co...

Stainless-steel forceps are a must for anglers of all disciplines. They allow for easy removal of hooks. Straight forceps are ideal for easy to gra...