Bass Lure Fishing New Arrivals

The ULTEGRA FD represents the pinnacle of Shimano’s mid-priced reels, bringing together top-tier technology and unbeatable value. Built with techno...

The Dialuna is a premium inshore Sea Bass rod selected from the famous Shimano JDM range. With an emphasis on long range distance casting, the high...

If you want the ultimate top water Sea Bass lure the EXSENCE Shallow Assassin 99 should be at the top of your list. This 99mm long floating lure fe...

Exsence Strong Assassin 125 has a more aggressive action than its 'Silent Assassin' brother. Available in floating and sinking options it features ...

Vanford is one of Shimano’s most sensitive spinning reels. Perfect for a wide range of finesse fishing styles, the Vanford is part of the Magnumlit...

Shimano 23 Vanquish 2500SHG is the pure embodiment of the Shimano Magnumlite philosophy. It is designed with the utmost Japanese precision and is d...