Bass Lure Fishing New Arrivals

The Apia Foojin’RS Art Magic 90ML+ has been designed for the needs of the UK bass lure angler Pulling features from existing Apia models the Apia F...

Unique to HTO, this tail weighted lure is aerodynamic and stable, allowing it to cast extreme distances. When fished static, the lure sits tail dow...

Clousers are the classic saltwater fly, they are tied, so the hook point faces up, great for fishing around snaggy ground and through rocky gullies...

The saltwater bait fish pattern box includes tried and tested bait fish patterns that will work for a wide variety of saltwater fish, including bas...

Saltwater shrimp patterns are brilliant flies that are great for working along sandy gullies, being smaller flies, they can also be worked with lig...

- A long, soft plastic imitation sandeel lure designed for catching bass, cod, pollack and even wrasse. - A thick body shape moving down to a thin ...

- Streamlined sandeel type lure with a slim jig head. - Narrow body and paddle tail for life like swimming action. - Glow in the dark glitter to cr...

- Designed by our team of offshore lure anglers for bass, cod and pollack fishing. - Short, dense lure that helps to combat tide drag so you can fi...

These sandeel flies are made using Nayat hair and represent small fry and bait fish. These are the flies to use when targeting bass, pollack, and m...

Designed for the travelling, ultra-light angler. It breaks down into 4 sections measuring 60 cm and comes with both a solid and a tubular tip. It i...

Inshore - the boat fishing lure rod that comes in a long tip, short butt configuration, which enhances the power curve of the rod. This is a crisp,...

Launcher - an extreme casting rod! This is the most powerful blank in the range, designed to cast heavy soft plastics, hard lures and metals. If yo...

Outer Limits - the perfect long-distance casting lure fishing rod that is highly accurate. The stiffer tip helps when fishing in windy conditions, ...

Mainstream T - the travel Tempest! Built to the same specification as the Mainstream, ideal for casting lighter hard lures to distance, this rod co...

Bay Area - an all-round shore lure fishing rod that is happy fishing into a surf as it is fishing deeper rock marks and estuaries. A lovely rod for...

Combat - designed as a bass lure fishing rod, but with scope for everything else too. A versatile rod that is at home fishing with metals, hard lur...

Smaller size version of the water-activated floating aerator, RCD Compact Floating Aerator starts automatically when it’s in contact with water. Ae...

2.5" , 8 per Pack

125mm 28.2g Sinking Deep Runner 

115mm 16g

125mm 9.8g Floating 

The "ARGO" series was born as Apia's first top water plug. The first product, "ARGO105", has a high basic performance due to its original size, so ...

21 Freams LT continues the global success of the previous model with Tough Digigear design and LT concept combining to produce a lightweight but po...