New JDM 2026 Selection

A smaller, more refined version of the popular Deracoup tail spin jig. Perfect for finesse situations and pressured fish.

Small vibration lure with outstanding start-up action. Features a sharp vibration during retrieve and a natural fall to trigger reaction bites. 3.5g.

Ultra-compact soft plastic specialized for a stable underwater posture. Features a flare tail that reacts to the slightest current. 1.5 inches.

Standard 3010 size lure case with adjustable dividers. Durable construction, perfect for organizing a variety of hard or soft lures.

Highly detailed turtle imitation with loud double prop feet. Creates significant noise and bubbling action to attract large predatory fish.

Efficient surface lure with double prop feet that churn water and create a unique disturbance. Features super-sharp weedless hooks and a durable body.

Detailed shrimp imitation with long antennas and legs that vibrate in the water. Highly effective for bass and rockfish. 3 inches.

Realistic soft lure with a vertically set tail and two pairs of arms that generate micro-waves. Replicates bottom-dwelling creatures like goby or s...

Paddle tail soft lure made from super stretchy Elastomax material. Segmented body design provides superior tail action even at slow speeds. Ideal f...

A high-floating minnow tuned by HMKL for area trout fishing. Features outstanding castability for its size and a proven track record in tournaments...

Floating lure case designed for wading or boat fishing. Keeps your lures organized and prevents the case from sinking if dropped.

Topwater frog lure with a unique "Yappa" action that creates a loud splash and vibration. Highly effective in heavy cover.

Floating bug imitation with a cup-shaped face that creates a popping sound. Features soft, vibrating legs for added realism.

Surface lure that mimics the movement of a lizard skittering across the water. A unique profile that triggers aggressive topwater strikes.

A realistic roach imitation with a lifelike swimming action. Features durable construction and high-quality hooks for predator fishing.

A fun and functional "stretching fish" strap that can be attached to bags, keys, or fishing gear. A great accessory for any angler.

Specialized bait-fishing rig designed to reduce interference and improve hook rates. Features high-quality knots and materials for capturing target...

Evolution of Emeraldas Peak with internal rattles for increased vibration to attract cephalopods. Aerodynamic design for stable flight and dart act...

Egi lure for squid fishing with a cloth-covered body for a natural look. Features stable falling and controlled sinking. Size 3.0.

A dropper rig accessory for squid fishing (sutte). Allows for multiple lures to be presented at different depths.

Ultra-realistic shrimp imitation with vibrating legs and a detailed body. Perfect for rockfish and other saltwater species. 2.5 inches.

V-shaped ribbed soft bait with an extremely flexible body and thin tail. Impregnated with shrimp scent for maximum attraction. 2 inches.