New products

Our take on an all-time classic bass fishing lure design. This surface lure works best with a simple, slow, walk-the-dog action, which will see fis...

A small, sinking lure that produces a sharp, tight, side-to-side action with maximum vibration. This fast action is suited to fishing for trout, pe...

A top water crawler lure that chub and perch find hard to ignore. The lure has a hard body and semi-soft wings, this combination promotes a lively ...

A tall-bodied, jointed lure that, when retrieved slowly, produces a realistic, tight, side-to-side swimming action. Speeding up the retrieve will t...

A jointed lure that will produce a gentle S movement when retrieved slowly. Its wide sweeping movement produces a realistic swimming action that pr...

A suspending lure designed for perch, pike and zander fishing. It features two internal steel balls that rattle on the retrieve to attract fish to ...

A diving lure that has a tight wobble on the retrieve, perfect for perch, pike, and zander fishing. A great casting lure, it features two tungsten ...

Designed to dive down to 1m depth (3ft), these little lures are deadly for chub, perch, pike and trout. The wide head and thin tail design delivers...

An ultra-light lure, great for casting under trees and cover, especially when fishing on smaller rivers where space is tight. A fantastic chub-fish...

An ideal alternative to coasters, this adjustable reel seat fits rods without a built-in reel seat. Based on the popular DPS design, it features a ...

A complete spares pack for the Axia Bait Pump. Includes metal washer, wing nut and EVA disc.

This high-quality stainless steel bait pump makes collecting bait quick, efficient, and effortless. The slimmer tube design increases suction effic...

A purpose-built rig designed for when you need your bait tight on the seabed. The weighted booms ensure the bait stays flat to the bottom, presenti...

A robust three-boom rig designed for both shore and boat fishing. The twisted metal booms offer exceptional strength and tangle resistance, making ...

An advanced copolymer line designed for shockleaders and as a rig body material. It is soft, low-memory, reduces kinks, and makes rigs easier to ti...

A diverse range of reels with sizes covering everything from beach fishing to spinning and freshwater applications. Each reel features 4 ball beari...

A great value, feature-rich reel available in three sizes, designed to pair perfectly with our Roadman lure rod range. Built with 5+1 bearings, it ...

A comprehensive range of reels perfectly matched to our Pegasus rod series. Every reel features 4 bearings (3+1) and comes preloaded with line, mak...

A three-piece continental-style surf rod built for fishing clean beaches through to mixed ground. Its responsive tip and powerful mid-section make ...

This lightweight, functional zipped hoodie is designed for comfort throughout the year. Ideal as a top layer in warmer weather or paired with addi...

A super warm smock that comes into its own when the temperatures drop. Made from a 5000mm waterproof material that has a breathability rating of 30...

An all year round waterproof smock that is lightweight and easy to fold up and store in a rucksack or tackle box. Designed to be worn over a hoodie...

Designed for the match angler or the angler who needs a finesse presentation. These super-fine stand-off booms measure 20 cm and are ideally suited...

Rubber stops are versatile and can be used for a wide range of applications on a rig. Single stops can be used as bait stops with the added advanta...