New products

The Rapala Karbon Jetty Net sports a full carbon design that offers a lightweight net and handle combo that is idea when fishing in awkward spots w...

The new Jungle Series Messenger Bag is a handy messenger bag that features a large compartment and a small front compartment, ideal for holding siz...

The new Jungle Series Hip Bag is a handy hip bag that features a large compartment and a small front compartment, ideal for holding size 3600 tackl...

Koika is the Japanese word for cuttlefish, a common prey of many predatory fish. Slow pitch jigs are designed to simulate distressed prey, darting ...

The Storm 360°GT Coastal Biscay Shad has an articulated body and head which allows it to swim with an enhanced life-like action to mimic the swimmi...

With its articulated body and head, the Biscay Deep and Coast Shad swim with a significantly enhanced life-like action to that of most other baits....

The Storm 360GT Coastal Biscay Minnow is designed for long casting, the fixed jig head has a tapered design that helps it slip through the wind wit...

These lures have been designed to mimic the look and movement of a sandeel which is common prey to a large proportion of sea predators. The soft bo...

Z MAN Z MAN TRICK SHOTZ 3.5" Thanks to their remarkably soft, pliable, buoyant, and 10X Tough ElaZtech construction, 3.5" and 4.2" Trick ShotZ--...

Z MAN TRD CRAWZ 2.5" An ultra-realistic crayfish imitation, the TRD CrawZ was designed for Ned-rigging but is also ideal for use as a finesse ji...

Z MAN MICRO FINESSE TINY TICKLERZ 1.75" A downsized rendition of the popular, fish-catching 1.75-inch TRD TicklerZ, the Tiny TicklerZ offers sof...

Z MAN STREAKZ 3.75" Mimicking a small baitfish with uncanny realism, the split-tail design of StreakZ 3.75 will entice strikes from virtually ev...

Z MAN NED RIG KIT A perfect way to get started fishing the incredibly effective Ned Rig technique, the Ned Rig kit features the most popular an...

Z MAN MICRO FINESSE MICRO TRD 1.75" Sized to be effortlessly inhaled by crappies, panfish and all species, the Micro TRD features the all-time g...

Z MAN MICRO FINESSE SHROOMZ Sculpted in the classic Z-Man mushroom configuration, miniature crappie / panfish / multispecies jigheads are a perf...

Z MAN FINESSE TRD 2.75" The Finesse TRD (The Real Deal) is designed specifically for the Midwest finesse style of fishing, more commonly known a...

Z MAN FINESSE SHROOMZ Designed to be paired with the Finesse TRD™, Finesse ShadZ™, TRD TubeZ™ or Hula StickZ™ to create the perfect Ned Rig, the...

It is widely known that very shallow areas are at times hot spots for seabass. The benefits of a naturally swimming lure can be reaped in such area...

The Tide-Minnow SLD series was developed as a slim-type, long distance model, with castability as the top priority. The 145SLD-F is best used along...

The sinking type medium diver "Beach Walker 120MD" was created to efficiently scout the vast coastline. With its reliable casting ability, action b...

A perfect lure to cover the “worm like baits” to those usual bait fish. Equipped with out standing casting distance and a sense of presence, a new ...