New products

Sufix x8 is a round, easy to handle and silky-smooth Japanese-style braided line. It has an 8-carrier construction of thin HMPE fibers making it a ...

Rapala RCD Mitten Forceps have a unique design which makes them easier to use when wearing gloves or mittens. The lack of traditional finger holes ...

Powerful magnetic release with a carabiner clip is ideal for hanging nets and other big tools and accessories to fishing jackets or vests. Break-aw...

The Weigh & Release Mat allows you to safely take weight measurements of your catch, and then easily release it back to the water. Accommodates...

Spring-loaded retractable tape measure is easy to store and use. The tape measure extends to 150 cm and features large, easy to see numbers with on...

Water activated RCD Floating Aerator starts automatically when it’s in contact with water. Sleek, modern design offers compact size with big perfor...

The Rapala Karbon Jetty Net sports a full carbon design that offers a lightweight net and handle combo that is idea when fishing in awkward spots w...

The new Jungle Series Messenger Bag is a handy messenger bag that features a large compartment and a small front compartment, ideal for holding siz...

The new Jungle Series Hip Bag is a handy hip bag that features a large compartment and a small front compartment, ideal for holding size 3600 tackl...

Koika is the Japanese word for cuttlefish, a common prey of many predatory fish. Slow pitch jigs are designed to simulate distressed prey, darting ...

The Storm 360°GT Coastal Biscay Shad has an articulated body and head which allows it to swim with an enhanced life-like action to mimic the swimmi...

With its articulated body and head, the Biscay Deep and Coast Shad swim with a significantly enhanced life-like action to that of most other baits....

The Storm 360GT Coastal Biscay Minnow is designed for long casting, the fixed jig head has a tapered design that helps it slip through the wind wit...

These lures have been designed to mimic the look and movement of a sandeel which is common prey to a large proportion of sea predators. The soft bo...

Z MAN Z MAN TRICK SHOTZ 3.5" Thanks to their remarkably soft, pliable, buoyant, and 10X Tough ElaZtech construction, 3.5" and 4.2" Trick ShotZ--...

Z MAN TRD CRAWZ 2.5" An ultra-realistic crayfish imitation, the TRD CrawZ was designed for Ned-rigging but is also ideal for use as a finesse ji...

Z MAN MICRO FINESSE TINY TICKLERZ 1.75" A downsized rendition of the popular, fish-catching 1.75-inch TRD TicklerZ, the Tiny TicklerZ offers sof...

Z MAN STREAKZ 3.75" Mimicking a small baitfish with uncanny realism, the split-tail design of StreakZ 3.75 will entice strikes from virtually ev...

Z MAN NED RIG KIT A perfect way to get started fishing the incredibly effective Ned Rig technique, the Ned Rig kit features the most popular an...

Z MAN MICRO FINESSE MICRO TRD 1.75" Sized to be effortlessly inhaled by crappies, panfish and all species, the Micro TRD features the all-time g...

Z MAN MICRO FINESSE SHROOMZ Sculpted in the classic Z-Man mushroom configuration, miniature crappie / panfish / multispecies jigheads are a perf...

Z MAN FINESSE TRD 2.75" The Finesse TRD (The Real Deal) is designed specifically for the Midwest finesse style of fishing, more commonly known a...

Z MAN FINESSE SHROOMZ Designed to be paired with the Finesse TRD™, Finesse ShadZ™, TRD TubeZ™ or Hula StickZ™ to create the perfect Ned Rig, the...