New products

Unlike our other squid jigs, the Vision features a holographic shiny body, breaking away from the convention of a textured finish. This aids visual...

A heavyweight squid jig that has been specifically designed for casting to distance, especially useful on deeper water marks. The Darter TR is also...

A realistic-looking squid jig that is shaped like a prawn for a more life-like appearance. The jig is textured to give it a fish-skin feel when att...

A squid jig made from hard plastic and covered in a fabric cover. The fabric cover increases the temperature of the lure ever so slightly, which is...

The original, remastered. Our first Shore Game series helped define the modern UK lure rod. The new Shore Game X develops this concept further with...

A compact, rechargeable headlight that’s versatile and packed with smart features. Detach it from the head strap for handheld use, clip it to a h...

AXIA Tippet Sink is a line degreaser that reduces surface tension so your tippet and leader cut cleanly through the water, helping your fly sit and...

A classic fish-shaped metal jig that can be used for general lure fishing, effective for species such as bass, pollack, and coalfish. For extra app...

A slow-sinking lure, which is useful if bass are working in deeper water. The lure has a strong zigzag action when retrieved steadily. It’s a lon...

A short-sinking, pencil lure that comes into its own when bass are feeding on smaller baitfish below the surface. On a straight retrieve, it has a ...

A great lure for shallow-water fishing, this lure will work at 30cm at various retrieve speeds. This lure excels at drifting across water flows whi...

A floating lure that has great casting ability, a good lure to choose when fishing in windy conditions. This lure is extremely stable in rougher wa...

A floating lure designed for bass fishing. This lure will stay on the surface until you start the retrieve, where it will dive to a depth of 1.5m, ...

A highly effective bass surface lure that responds well to the walk the dog technique and is also a great popping lure. It has a weighted tail that...

A bass surface lure best fished walk-the-dog style. When worked correctly, the lure will produce an erratic panic-style motion that predatory fish ...

A good lure for fishing on calm days. A slow walk-the-dog action will have the lure sliding across the surface with little effort. Its party piece ...

A great casting lure with an internal weighting system that pushes the weight to the tail for accurate, stable and long-distance casting. It’s a ...

Our take on an all-time classic bass fishing lure design. This surface lure works best with a simple, slow, walk-the-dog action, which will see fis...

A small, sinking lure that produces a sharp, tight, side-to-side action with maximum vibration. This fast action is suited to fishing for trout, pe...

A top water crawler lure that chub and perch find hard to ignore. The lure has a hard body and semi-soft wings, this combination promotes a lively ...

A tall-bodied, jointed lure that, when retrieved slowly, produces a realistic, tight, side-to-side swimming action. Speeding up the retrieve will t...

A jointed lure that will produce a gentle S movement when retrieved slowly. Its wide sweeping movement produces a realistic swimming action that pr...

A suspending lure designed for perch, pike and zander fishing. It features two internal steel balls that rattle on the retrieve to attract fish to ...

A diving lure that has a tight wobble on the retrieve, perfect for perch, pike, and zander fishing. A great casting lure, it features two tungsten ...