New products

Z Man Trout Eye Developed by South Carolina seatrout fishing guru Ralph Phillips, the Trout Eye Jighead is the ideal jighead for inshore saltwate...

Designed for targeting larger species such as cod, rays and smoothhounds, while also offering excellent casting performance for distance fishing. I...

The BCCT Underwater Case is a compact, multicolour flashing attractor designed to draw fish toward your bait or jig. Built on the proven BCCT light...

A compact, waterproof LED designed to improve bite detection during night fishing. Measuring just 6.2mm in diameter and weighing around 1g, it prov...

A compact, waterproof LED designed to improve bite detection during night fishing. Measuring just 6.2mm in diameter and weighing around 1g, it prov...

Scandex X-Reel Racing Oil is a premium, German-made reel oil designed for anglers who want the smoothest possible reel performance. Its advanced f...

Scandex X-Reel Grease is a high-quality, German-made reel grease designed to keep your reels running smoothly in tough saltwater conditions. The u...

Scandex X-Reel Oil is a premium, German-engineered lubricant designed specifically for high-performance fishing reels. This advanced oil uses a un...

SV4.9 is formulated for a wide range of marine species, but is especially effective for bass—it has even helped break the Norwegian record twice....

Pollack, cod, haddock, bass, wrasse, plaice, dabs, turbot, if it swims, BM3.8 gets their attention. The formula combines amino acids, nucleotides,...

Originally developed for salmon and trout, this attractant has proven effective for many species, including char, carp, sturgeon, and even tropical...

This formula combines fish extract, squid molecules, and predator-triggering pheromones to fire up the feeding instinct in aggressive species. Pik...

A classic, tear-shaped weight made from non-toxic stainless steel. Good for most styles of fishing, especially around a rocky bottom, where the fla...

Made from non-toxic brass, these rounded weights are a good choice when you want to bounce across the bottom more actively or when you want to let ...

Made from environmentally friendly, non-toxic brass and suitable for freshwater and saltwater use. These weights are compact, cylindrical shapes th...

Made from brass, these worm-style weights are non-toxic. Designed for Texas and Carolina rigs and for adding incremental weights to soft plastic lu...

Bombarda floats allow you to cast tiny lures or flies long distances, making them ideal when bass are feeding on small baitfish and won’t take st...

A selection of our most popular sea fishing flies, all in one box. This pack brings together proven patterns from our baitfish, Nayat sandeel, clou...

The original, remastered. Our first Shore Game series helped define the modern UK lure rod. The new Shore Game X develops this concept further with...

A compact, rechargeable headlight that’s versatile and packed with smart features. Detach it from the head strap for handheld use, clip it to a h...

AXIA Tippet Sink is a line degreaser that reduces surface tension so your tippet and leader cut cleanly through the water, helping your fly sit and...

A classic fish-shaped metal jig that can be used for general lure fishing, effective for species such as bass, pollack, and coalfish. For extra app...

A slow-sinking lure, which is useful if bass are working in deeper water. The lure has a strong zigzag action when retrieved steadily. It’s a lon...

A short-sinking, pencil lure that comes into its own when bass are feeding on smaller baitfish below the surface. On a straight retrieve, it has a ...