New products

The new formula used in Berkley Gulp! is reported to catch 30% more fish that the standard Gulp! Formula. The Baby Squid is a tiny micro bait ideal...

The DoLive Stick is a high specific gravity stick bait that combines the roles of a high specific gravity straight worm that specialises in fall ba...

The "do-all" topwater bait, MaxRap Walk'N Roll spits, bobs, skitters and slides across the surface in all conditions. Developed in partnership with...

Sticking the jig head to the body of the lure increases resistance and enhances the lure’s actionin the water. The Glue has been developed specific...

SHORE: Casting & retrieving - A great option to fishing in shallower water from shore or boat usinga slower retrieve.

GLIDER HEAD 3 ACTIONS Stabilises the lure: In «vertical» fishing, this type of head allows the lure to remain horizontal for a time, a few centimet...

DEEP: Ultra fast sinking jig head - Designed to target fish in the deepest water.

SHORE: Casting & retrieving - A great option to fishing in shallower water from shore or boat usinga slower retrieve.

SHORE: Casting & retrieving - A great option to fishing in shallower water from shore or boat usinga slower retrieve.

SEARCH: Fast sinking jig head / Bottom fishing - The underside of this jig head sits flat on the bottom so that the lure body fishes at a 45° angle.

The Blaster Shad is a lure dedicated to pike fishing. After 5 years of research and development, we present to you this concentrate of innovations ...