New products

The Iconic 3D Line Thru Trout just got even better! Based on a scan of a real trout, we have added even more details to the fins and a chin ring un...

Based on the scan of a real white fish, this loose body paddle tail lure features immaculate details and a fantastic rolling and kicking action. Th...

Based on a 3D scan of a real herring, this lure features a specially designed ABS body that swims with a super seductive and provoking action, enha...

On/off built in in volume button_Volume and tone adjustable rubber touch finish_All weather protection_Blue led_Operates with 1pc 12v – 23A (Batter...

Designed for fishing the Cherubashka rig

Based off the trusted and proven Gulp! formula, Gulp! Gel contains the ultimate bite-triggering taste for fish, refined over 30 years of continuous...

Berkley® have been able to package all the active scent and taste components that make Gulp!® so effective into a new dry powder attractant that ca...

Introducing a soft glide bait, the Berkley Nessie will take an advanced tool / technique and open the door for entry level anglers while simultaneo...

Cull up with the Berkley PowerBait® CullShad Shallow. Taking shallow water swim-baiting to a new level, the CullShad combines big profile drawing p...

The brand new Max X LP reels flow down key technology from the iconic Revo series. The upgraded asymmetrical design and drag system offer fantastic...

Redesigned from the ground up, the 5th generation of Revo low profile reels have been designed to provide best-in-class precision, power, and perfo...

Crafted from durable, hard-wearing PVC and marked up to 135cm with crisp, easy-to-read increments. The mat features a slightly wider profile for be...

This extra-thick, insulated, heavyweight hat is made for cold mornings on the shore. Designed with a slightly larger profile and a deep, full-cover...

The Lurez Signature Trucker Hat combines professional-grade mesh ventilation with a structured front panel for optimal breathability and shape ret...

Crafted for comfort, built for style, the Lurez Top is a high-quality, unisex T-shirt made from 100% organic ring-spun cotton. Soft to the touch y...

Z-Man's top-selling bait worldwide, MinnowZ replicate the look, action and strike-evoking attraction of a live minnow better than any soft bait o...