New products

A basic bank stick that is best used when fishing in soft ground. It comes complete with a rod rest head and is ready to fish.

A slim, lightweight telescopic bank stick for pushing into softer banks. It includes an oversized locking nut, which is easier to use during the co...

A strong and sturdy rod pod designed to hold up to three rods. It is fully adjustable and will cater to all sized rods, whether you’re fishing wi...

A new take on the classic bass wedge shaped lure. Designed with the same wedge design, this lure has been made with extra pizazz with the inclusion...

Clear plastic bubble floats that can be used for a wide variety of fishing types. Weight is added to the bubble float by filling it with varying am...

The ideal mackerel fishing combo for fishing off piers, jetties, rocks, and the beach. The 10ft rod is designed primarily to be fished with feather...

Designed as a jack of all trades. This combo is for beginners, occasional and holiday anglers that need the versatility to fish beaches and piers. ...

A general-purpose shore fishing combo that is suited to fishing clean beaches with a fixed spool reel. The 12ft rod has an easy to cast action that...

The Phoenix Feeder Combo is the ideal starter set for the new coarse angler. The full kit includes a 10ft feeder rod, which is the perfect length f...

The Phoenix Match Combo is the ideal match fishing setup for either beginners or those on a budget. At 10ft in length, it is the perfect rod when f...

A ready to fish sea fishing reel that comes loaded with line in both 6000 and 7000 sizes. An ideal match for any of our Phoenix Beach, Pier, or Mac...

An entry-level reel designed for coarse anglers, it comes preloaded with 6lb AXIA Mainline and is ready to fish. Despite being an entry level fixed...

At 10ft long, this is the ideal rod for mackerel fishing off piers, jetties, rocks and the beach. The rod is designed primarily to be fished with f...

Designed as a jack of all trades. This rod is for beginners, occasional anglers and holiday anglers that need the versatility to fish beaches and p...

A general-purpose shore fishing rod that is suited to fishing clean beaches with a fixed spool reel. It features an easy to cast action that beginn...

A well priced, general boat fishing rod, created to provide a good introduction rod to the newcomer boat angler at a sensible price. Furthermore, f...

A cheap way to get involved in fishing, ideal for the occasional or seasonal angler who wants to catch fish, with no fuss, on a budget. Our whips a...

The Phoenix Feeder is the ideal starter feeder rod for the new coarse angler or angler on a budget. At 10ft it is the perfect length for fishing at...

The Phoenix Match rod is the ideal match fishing rod for either beginner anglers or those on a budget. At 10ft in length, it is the perfect rod whe...

Designed to protect your fingers from cuts when casting with low diameter lines and braid. The Finger Stall is designed to be comfortable and pract...

Developed to keep you warm in the winter, this beanie will completely cover your head, ears and part of your upper neck. Made from 100% acrylic, it...

Developed to keep you warm in the winter, this beanie will completely cover your head, ears and part of your upper neck. Made from 100% acrylic, it...

Hats are an essential piece of kit for any angler. They help shade your eyes so you can see the water better, keep your face away from the sun to s...

Hats are an essential piece of kit for any angler. They help shade your eyes so you can see the water better, keep your face away from the sun to s...