New products

A subtle surface lure that works particularly well for shy and vigilant bass, when a gentle approach is required. This top water lure works best wi...

The Super X-Layer is one of the best-selling soft lures in France. For more than 10 years it has allowed you to catch big fish very regularly. And ...

The Madeel is a soft lure combining the advantages of the "shad" and the "slug". It develops exceptional vibrating swimming and supports very low r...

The One Up Shad is one of the most famous soft lures in France and Europe. Fish engage it as natural bait. Its special smell (Trump) has the partic...

3-layer 100% Polyester construction Waterproof by 16.000mm Breathable of 4.000mvp Japanese inside tape Front pocket with water repellent zipper E...

The Owner Treble Hooks ST-36BC X hooks are ultimately sharp, super strong and very hard wearing,  perfect for lures of all shapes and sizes these h...

DUO`s success in the top water category was established via its introduction of the Pencil 110. Its effortless ability to “walk the dog” and exempl...

DUO is finally introducing the long demanded up-sized Pencil 130. A large top water bait built for abuse and complete warfare. No stealth approach ...

The Lucky Craft Gunfish is the latest of an extensive series of next generation topwater baits. It features a slim tapered body design and uniquely...

Perfect for matching the hatch...Designed in collaboration with Satoshi Iwamoto, president and developer of Madness, the Madshad 2 is the new versi...

The BKK Titan is designed for weedless-style rigging of large soft plastic baits such as big swimbaits and tubes. More than one year of field test...

The BKK IMP single hook is a perfect match for finesse to medium-light lure fishing applications in both fresh and saltwater. The hook is designed...

Megabass Super Giant XLayer 6 inch - the X Layer is a very popular soft plastic lure for bass fishing for good reason. Suited to fishing in a vari...

The Keitech Shad Impact is the perfect bait fish imitation. After careful consideration and multiple prototypes, we produced a lure that maintains ...

The "Keitech Crazy Flapper" uses a specific blends of plastic to increase increase durability. This becomes a key feature when fishing heavy cover....