New products

Landing net joint with a magnetic auto-lock system. Allows for quick deployment and secure storage of your landing net.

Ultra-small jig head specifically designed for "Mame Aji" (tiny horse mackerel). Features a delicate hook for small-mouthed fish.

A fun and functional "stretching fish" strap that can be attached to bags, keys, or fishing gear. A great accessory for any angler.

A specialized lure designed for subtle presentations. Its unique shape and action are meant to trigger bites from wary predators.

120mm floating minnow designed for surface and shallow water applications. Excellent for "drifting" in currents to target sea bass.

A smaller, more refined version of the popular Deracoup tail spin jig. Perfect for finesse situations and pressured fish.

Casting jig with a rear-weighted center of gravity for maximum distance. Includes an integrated sabiki rig for targeting multiple predators simulta...

A 96mm shallow minnow designed to swim in the 0-20cm range. Perfect for estuaries and tidal flats where sea bass are feeding on surface bait.

Detailed shrimp imitation with long antennas and legs that vibrate in the water. Highly effective for bass and rockfish. 3 inches.

Tungsten (TG) light game jig head. The high density of tungsten allows for a smaller profile and increased sensitivity compared to lead.

Light game jig head designed for a swimming action. The head shape ensures stability and a natural presentation of small soft plastics.

High-quality, durable scissors designed for anglers. Compact and sharp, perfect for cutting braid, mono, or fluorocarbon line on the bank.

Larger 4-inch version of the Drift Fry. Excellent for mid-strolling and mimicking larger baitfish. Features a realistic "live core" body.

Designed for mid-strolling techniques, the RV-Driftfry features a realistic action and a lip that provides range control and a glossy rolling actio...

Realistic soft lure with a vertically set tail and two pairs of arms that generate micro-waves. Replicates bottom-dwelling creatures like goby or s...

Dense, salted soft jerkbait minnow. Can be cast a long way and skipped under structure. Highly effective for perch, bass, and pike. 3 inches.

Small vibration lure with outstanding start-up action. Features a sharp vibration during retrieve and a natural fall to trigger reaction bites. 3.5g.

High-buoyancy elastomer soft bait designed for surface twitching and hover strolling. Features a head lip to reduce moving distance and enhance roll.

Ultra-compact soft plastic specialized for a stable underwater posture. Features a flare tail that reacts to the slightest current. 1.5 inches.

A shallow-running floating minnow with a unique flute-like design for enticing action and sound. Ideal for targeting predatory fish in estuaries an...

A larger 130mm version of the Swarm sinking pencil. Designed for targeting bigger sea bass with a stable and enticing swimming action.

Sinking pencil lure designed for sea bass. Features a versatile action that covers three different phases of a hatch pattern. 80mm, 8.6g.

Jig heads designed for light game fishing with soft worm imitations. Features a sharp needle point and Body Lock Keeper for secure bait attachment.