New products

A 96mm shallow minnow designed to swim in the 0-20cm range. Perfect for estuaries and tidal flats where sea bass are feeding on surface bait.

Detailed shrimp imitation with long antennas and legs that vibrate in the water. Highly effective for bass and rockfish. 3 inches.

Tungsten (TG) light game jig head. The high density of tungsten allows for a smaller profile and increased sensitivity compared to lead.

Light game jig head designed for a swimming action. The head shape ensures stability and a natural presentation of small soft plastics.

High-quality, durable scissors designed for anglers. Compact and sharp, perfect for cutting braid, mono, or fluorocarbon line on the bank.

Larger 4-inch version of the Drift Fry. Excellent for mid-strolling and mimicking larger baitfish. Features a realistic "live core" body.

Designed for mid-strolling techniques, the RV-Driftfry features a realistic action and a lip that provides range control and a glossy rolling actio...

Realistic soft lure with a vertically set tail and two pairs of arms that generate micro-waves. Replicates bottom-dwelling creatures like goby or s...

Dense, salted soft jerkbait minnow. Can be cast a long way and skipped under structure. Highly effective for perch, bass, and pike. 3 inches.

Small vibration lure with outstanding start-up action. Features a sharp vibration during retrieve and a natural fall to trigger reaction bites. 3.5g.

High-buoyancy elastomer soft bait designed for surface twitching and hover strolling. Features a head lip to reduce moving distance and enhance roll.

Ultra-compact soft plastic specialized for a stable underwater posture. Features a flare tail that reacts to the slightest current. 1.5 inches.

A shallow-running floating minnow with a unique flute-like design for enticing action and sound. Ideal for targeting predatory fish in estuaries an...

A larger 130mm version of the Swarm sinking pencil. Designed for targeting bigger sea bass with a stable and enticing swimming action.

Sinking pencil lure designed for sea bass. Features a versatile action that covers three different phases of a hatch pattern. 80mm, 8.6g.

Jig heads designed for light game fishing with soft worm imitations. Features a sharp needle point and Body Lock Keeper for secure bait attachment.

Heavy version of the Delta Magic jig head, designed for deeper water or stronger currents. Sharp delta head for aggressive darting action.

Micro-wind jig head with a delta head design that cuts through water for sharp action. Features the Magic Keeper to prevent soft bait slippage.

High-speed 4000 size reel with a compact body. Ideal for shore spinning and targeting larger saltwater predators with fast retrieves.

Compact 3000 size reel with a deep spool for extra line capacity. Part of the light and tough (LT) series with Airdrive technology.

The 23 Legalis LT 2500 size offers a perfect balance of lightness and power. Features Zaion V construction and Airdrive Design.

The 23 Legalis is lighter and tougher, featuring the AIRDRIVE DESIGN concept. Made from Zaion V material with an Airdrive rotor and Tough Digigear ...

Durable and powerful surf spinning reel designed for long-distance casting. Features a large spool and robust gearing for handling big saltwater sp...