New products

PRODUCT DESCRIPTION ●There are not a few situations in which catching small hit makes a big difference in fishing results.Therefore, attention ...

High-quality snaps for eging. Designed to allow for quick jig changes while maintaining the natural action of the squid jig.

Specialized snaps designed for "Tip Run" squid fishing. Offers a secure connection and doesn't hinder the jig's horizontal posture.

  Features 　The most important matter for "Tip Run Eging" is the stable posture in the water so that squid can attack to the EGI easily. So YAMA...

Vibrant orange lure case for high visibility. Features a secure locking mechanism and spacious interior for your favorite tackle.

Double-sided, reversible lure case that maximizes storage space. Ideal for large lures or keeping different types of tackle separate.

Standard 3010 size lure case with adjustable dividers. Durable construction, perfect for organizing a variety of hard or soft lures.

Floating lure case designed for wading or boat fishing. Keeps your lures organized and prevents the case from sinking if dropped.

Double-sided opening lure case that can hold lures up to 120mm. Features a removable lid and shock-resistant construction.

A durable and reliable spinning reel with HAGANE Gear and X-Ship technology. The compact 500 size is perfect for ultra-light and trout fishing.

The Miravel is the most affordable model in Shimano’s Magnumlite Series. It features a CI4+ body and a Magnumlite Rotor for a lightweight feel an...

High-quality split ring pliers designed for lure maintenance. Features a precise tip for opening small to medium split rings.

Lightweight 7g jig sabiki set, perfect for targeting small fish in shallow water or from piers.

A dropper rig accessory for squid fishing (sutte). Allows for multiple lures to be presented at different depths.

Deluxe scissors specifically designed for cutting braided (PE) line cleanly. Features a serrated blade and comfortable grip.

Stylish camouflage sling bag for mobile anglers. Features multiple compartments for storing tackle boxes and accessories.

Large, easy-to-read fish measuring mat. Extends up to 150cm, making it suitable for documenting large saltwater catches.

Sabiki rig set featuring "bladed" jigs for added flash and vibration. Ideal for targeting mackerel and other schooling predators.

All-in-one sabiki set designed for light jigging. Combines the attraction of a metal jig with a multi-hook sabiki rig.

Compact waist pouch designed for minimalist anglers. Ideal for carrying small tackle boxes, pliers, and essentials during light game sessions.

Compact rod designed for Tanago (micro-fishing). Features a delicate tip for catching very small species in ponds and streams.

Topwater frog lure with a unique "Yappa" action that creates a loud splash and vibration. Highly effective in heavy cover.

Floating bug imitation with a cup-shaped face that creates a popping sound. Features soft, vibrating legs for added realism.

Surface lure that mimics the movement of a lizard skittering across the water. A unique profile that triggers aggressive topwater strikes.