New products

All-in-one sabiki set designed for light jigging. Combines the attraction of a metal jig with a multi-hook sabiki rig.

Compact waist pouch designed for minimalist anglers. Ideal for carrying small tackle boxes, pliers, and essentials during light game sessions.

Compact rod designed for Tanago (micro-fishing). Features a delicate tip for catching very small species in ponds and streams.

Topwater frog lure with a unique "Yappa" action that creates a loud splash and vibration. Highly effective in heavy cover.

Floating bug imitation with a cup-shaped face that creates a popping sound. Features soft, vibrating legs for added realism.

Surface lure that mimics the movement of a lizard skittering across the water. A unique profile that triggers aggressive topwater strikes.

A realistic roach imitation with a lifelike swimming action. Features durable construction and high-quality hooks for predator fishing.

Highly detailed turtle imitation with loud double prop feet. Creates significant noise and bubbling action to attract large predatory fish.

Efficient surface lure with double prop feet that churn water and create a unique disturbance. Features super-sharp weedless hooks and a durable body.

Durable leader for eging and squid fishing, designed to withstand the abrasive tentacles of squid and cuttlefish.

Specialized leader for light game squid fishing. Designed to minimize tangles and provide a natural presentation of squid jigs.

Multi-hook rig specifically designed for Kamasu (Barracuda). Features 7 hooks with attractive "Lametsuki" foil.

Ultra-realistic shrimp imitation with vibrating legs and a detailed body. Perfect for rockfish and other saltwater species. 2.5 inches.

V-shaped ribbed soft bait with an extremely flexible body and thin tail. Impregnated with shrimp scent for maximum attraction. 2 inches.

Soft lure with a distinctive double action tail: a reef front that grabs water and a pintail that creates subtle vibrations. Made with SAF material.

Landing net joint with a magnetic auto-lock system. Allows for quick deployment and secure storage of your landing net.

Ultra-small jig head specifically designed for "Mame Aji" (tiny horse mackerel). Features a delicate hook for small-mouthed fish.

A fun and functional "stretching fish" strap that can be attached to bags, keys, or fishing gear. A great accessory for any angler.

A specialized lure designed for subtle presentations. Its unique shape and action are meant to trigger bites from wary predators.

120mm floating minnow designed for surface and shallow water applications. Excellent for "drifting" in currents to target sea bass.

A smaller, more refined version of the popular Deracoup tail spin jig. Perfect for finesse situations and pressured fish.

Casting jig with a rear-weighted center of gravity for maximum distance. Includes an integrated sabiki rig for targeting multiple predators simulta...