New products

If you want the ultimate top water Sea Bass lure the EXSENCE Shallow Assassin 99 should be at the top of your list. This 99mm long floating lure fe...

Exsence Strong Assassin 125 has a more aggressive action than its 'Silent Assassin' brother. Available in floating and sinking options it features ...

Vanford is one of Shimano’s most sensitive spinning reels. Perfect for a wide range of finesse fishing styles, the Vanford is part of the Magnumlit...

A five panel fishing hat featuring our three colour, silicone “bass motif” patch. Made from high-quality cotton on the front panel and premium poly...

A five panel fishing hat featuring our HTO “Omega” decal on a sew in cloth badge. Made from high-quality cotton on the front panel and premium poly...

A five panel fishing hat featuring a silicone embossed HTO logo. Made from high-quality cotton on the front panel and premium polyester mesh for th...

A small, compact lure link with a tapered design. The end that ties to the leader is thinner, so the knot fits better on the link. The side the lur...

With more and more venues banning the use of treble hooks on lighter lures, our Light Game Singles are the ideal solution to swapping out your treb...

A strong treble hook forged from high-carbon steel, an ideal replacement hook for all hard lures. They feature oversized eyes so they’re easy to co...

A dense, squat version of the Pathfinder lure, it features the same bulk behind the head design that gives the Pathfinder its unique swimming actio...

Designed around our well established Pathfinder metal lure, this lure has been made slightly shorter and wider than the original. It keeps the same...

A fish imitation soft plastic that can be used weightless or with a jig head. The thin tail leading into the broad paddle tail gives the back of th...

Released to complement the original Sad Shad, the Inshore version has been developed for fishing closer to shore in shallower water. Primarily a ba...

HTO Kamikaze 105 | 105mm | 11g | Topwater - Unique to HTO, we’ve worked hard with our team of bass anglers to produce a lure that has bass written ...

Three lure boxes designed for storing smaller metals, soft plastics, hard lures and lure fishing accessories. The small compartment box features th...

A deep lure box that is highly customisable to fit your needs. The box is a blank canvas, with one large compartment. It comes with several divider...

A shallow lure box with four lengthways compartments with removable dividers so you can organise them to suit your needs. A good box for storing sm...

Another great addition exclusive to the HTO Lure Game Box, this drinks holder attaches to the side of both the large and small box. As the name sug...

A separate attachment for the HTO Lure Game Box. This rod holder attaches to the side of the box. The side rod holder is a great addition that allo...

A hard-wearing lure fishing box that will keep your kit safe and dry. The box itself is made from a tough plastic material with a chunky, robust ha...

A hard-wearing lure fishing box that will keep your kit safe and dry. The box itself is made from a tough plastic material with a chunky, robust ha...

The perfect large capacity tackle bag for any lure angler! Made from EVA with a cool diamond pattern, this bag will swallow the kitchen sink and th...