New products

A small, 1000 sized reel that is super lightweight and ideal for use with our Aikido range of rods, or any ultra-light lure fishing setup. The ligh...

An ultralight reel designed specifically for the modern lure angler in a range of sizes suitable for LRF fishing up to bass and general lure fishin...

A long casting lure that is fitted with an assist hook. Assist hooks are ideal for the conservation-minded angler. They’re easier to remove and cau...

A cleverly designed jig for squid fishing that will catch squid when all else fails. The secret to this incredible, consistent catch rate is the us...

A small, strong, secure link for attaching lures. Based on the design of the Coastlock Snap Swivel from our sister brand Tronixpro, this is one of ...

Our eco-friendly, lead-free range of jig heads are made from 97% tungsten. Tungsten is 1.7 times heavier than lead which enables us to produce jig ...

Our eco-friendly, lead-free range of jig heads are made from 97% tungsten. Tungsten is 1.7 times heavier than lead which enables us to produce jig ...

An extensive range of weights designed for lure fishing made with 97% tungsten. Tungsten is an ideal material to make fishing weights out of when s...

An extensive range of weights designed for lure fishing made with 97% tungsten. Tungsten is an ideal material to make fishing weights out of when s...

An extensive range of weights designed for lure fishing made with 97% tungsten. Tungsten is an ideal material to make fishing weights out of when s...

An extensive range of weights designed for lure fishing made with 97% tungsten. Tungsten is an ideal material to make fishing weights out of when s...

An extensive range of weights designed for lure fishing made with 97% tungsten. Tungsten is an ideal material to make fishing weights out of when s...

With conservation foremost in most lure anglers' minds and the rapid rise of anglers practising catch and release, the use of single hooks instead ...

Super strong and needle-sharp hooks for fishing with soft plastic lures, especially worm/senko lures as well as smaller fish/shad lures. The weedle...

Constructed from four strands of 100% UHMWPE fibre from Japan, our X4 braid is for ultralight fishing. Four strand braids are tough and durable, id...

Two T-shirts finished in grey with a light grey HTO logo on the shoulder and a larger HTO logo on the back. The first shirt has the HTO logo horizo...

Two T-shirts finished in grey with a light grey HTO logo on the shoulder and a larger HTO logo on the back. The first shirt has the HTO logo horizo...

This attractive HTO hoodie complements our new HTO luggage colour scheme. Finished in grey with black tassels and internal lining. A light grey, su...

The hat for the fashion-conscious lure angler! Snapbacks are an urban take on the popular classic cap, synonymous with streetwear and the modern-da...

The best way to enhance your fishing is to wear a cap, it helps to hide your face from the sun and shield your eyes from the sun, helping you pinpo...

One of the most versatile pieces of clothing you will ever use. Our Snoods can be worn as a hat, mask, scarf, balaclava, headband or even a bandana...

Rubberised landing net head which is hook resistant, ideal when fishing around rocks and other obstacles. The rubberised mesh is also safer for fis...

A short pack down telescopic landing net handle for mobile anglers. Ideal for landing fish from rock marks and structures with a fully extended len...

A compact measuring device ideally suited to measuring small species. It is retractable, coming in four sections that slide into a small, compact u...