New products

Constructed from four strands of 100% UHMWPE fibre from Japan, our X4 braid is for ultralight fishing. Four strand braids are tough and durable, id...

A trio of head-turning, modern ultralight rods for the street and LRF angler. These stunning rods feature a cool, urban camo colour scheme designed...

The original Rockfish range was one of our most successful rod launches, the first range of rods designed in the UK for LRF fishing at a sensible p...

- Well priced, modern, lightweight, fast action blank for long, accurate casting. - All-round lure rods designed for working all types of lure. - F...

A Nebula rod with a slightly more progressive action compared to the other rods in the range. This short butt, long tip configuration rod maintains...

A rod with lofty ambitions! It takes its name from the N70 Nebula, a luminous bubble of interstellar gas, a birthplace of powerful new stars. These...

Two T-shirts finished in grey with a light grey HTO logo on the shoulder and a larger HTO logo on the back. The first shirt has the HTO logo horizo...

Two T-shirts finished in grey with a light grey HTO logo on the shoulder and a larger HTO logo on the back. The first shirt has the HTO logo horizo...

This attractive HTO hoodie complements our new HTO luggage colour scheme. Finished in grey with black tassels and internal lining. A light grey, su...

The hat for the fashion-conscious lure angler! Snapbacks are an urban take on the popular classic cap, synonymous with streetwear and the modern-da...

The best way to enhance your fishing is to wear a cap, it helps to hide your face from the sun and shield your eyes from the sun, helping you pinpo...

One of the most versatile pieces of clothing you will ever use. Our Snoods can be worn as a hat, mask, scarf, balaclava, headband or even a bandana...

Rubberised landing net head which is hook resistant, ideal when fishing around rocks and other obstacles. The rubberised mesh is also safer for fis...

A short pack down telescopic landing net handle for mobile anglers. Ideal for landing fish from rock marks and structures with a fully extended len...

A compact measuring device ideally suited to measuring small species. It is retractable, coming in four sections that slide into a small, compact u...

With many anglers using glow in the dark lures, why not give them a boost with this UV torch. While all of glow in the dark lures will carry some i...

Pliers are an essential piece of kit for any lure angler, and when you want to travel light, what better than to combine several tools into one. Th...

This hook removal tool makes retrieving hooks and lures from bigger predators and fish with teeth easy. Ideal for any predator anglers targeting pi...

A handy device for attaching tools to bags for easy unclipping for use. It features a carabiner on one end to attach to D rings, webbing straps, be...

Stretch cords are fantastic for attaching tools and close to hand items to bags and waistcoats. It comes with a small carabiner which can be attach...

If you’re an LRF angler, this bag is for you. A small, neat bag for storing smaller tackle items and compact lure boxes on a session. Made from a t...

Small bag design for mobile lure anglers. If you’re an angler who doesn’t need to take much kit with them on a lure session, this bag is perfect. I...

Designed for anglers who wade. The bottom of the bag has a rubberised mesh which allows water to drain out of the bag. This bag is designed for car...