New products

Released to complement the original Sad Shad, the Inshore version has been developed for fishing closer to shore in shallower water. Primarily a ba...

HTO Kamikaze 105 | 105mm | 11g | Topwater - Unique to HTO, we’ve worked hard with our team of bass anglers to produce a lure that has bass written ...

Three lure boxes designed for storing smaller metals, soft plastics, hard lures and lure fishing accessories. The small compartment box features th...

A deep lure box that is highly customisable to fit your needs. The box is a blank canvas, with one large compartment. It comes with several divider...

A shallow lure box with four lengthways compartments with removable dividers so you can organise them to suit your needs. A good box for storing sm...

Another great addition exclusive to the HTO Lure Game Box, this drinks holder attaches to the side of both the large and small box. As the name sug...

A separate attachment for the HTO Lure Game Box. This rod holder attaches to the side of the box. The side rod holder is a great addition that allo...

A hard-wearing lure fishing box that will keep your kit safe and dry. The box itself is made from a tough plastic material with a chunky, robust ha...

A hard-wearing lure fishing box that will keep your kit safe and dry. The box itself is made from a tough plastic material with a chunky, robust ha...

The perfect large capacity tackle bag for any lure angler! Made from EVA with a cool diamond pattern, this bag will swallow the kitchen sink and th...

A full carbon net and handle combo that is ultra-lightweight and strong, exactly what a roving lure angler needs! The net frame is robust and made ...

A short pack down telescopic full carbon landing net handle for mobile anglers. Ideal for landing fish from rock marks and structures, with a fully...

Two reels designed to go with our popular HTO Hooligan bass lure fishing rods. The reel is made from composite, which is strong and light. It has a...

With a body and rotor built from a high grade carbon composite, these reels offer strength, rigidity, and lightness. They come with a solid alumini...

Unique to HTO, this tail weighted lure is aerodynamic and stable, allowing it to cast extreme distances. When fished static, the lure sits tail dow...

– A durable, plastic box to store lures securely and organised.– Contains individual compartments to store individual lures.– Prevent lures snaggin...

– A durable, plastic box to store lures securely and organised.– Contains individual compartments to store individual lures.– Prevent lures snaggin...

– A durable, plastic box to store lures securely and organised.– Contains individual compartments to store individual lures.– Prevent lures snaggin...

– A strong multi-purpose link that is ideal for all lure fishing situations.– Design of these lure links promotes strength and security, made with ...

A small, 1000 sized reel that is super lightweight and ideal for use with our Aikido range of rods, or any ultra-light lure fishing setup. The ligh...

An ultralight reel designed specifically for the modern lure angler in a range of sizes suitable for LRF fishing up to bass and general lure fishin...

A range of irresistible flies for catching mullet, one of the hardest fighting fish to catch on a fly rod. These patterns have been specially selec...

Clousers are the classic saltwater fly, they are tied, so the hook point faces up, great for fishing around snaggy ground and through rocky gullies...

The saltwater bait fish pattern box includes tried and tested bait fish patterns that will work for a wide variety of saltwater fish, including bas...