New products

Get your bait to where the fish are with the Berkley® Line Counter. - Accurate fishing depth monitor - One-touch quick line set-up lever - Automat...

Safely remove stubborn hooks with the Berkley® Stainless Steel Hook Remover. - Sure-grip jaw action - Removes embedded hooks safely - Spring-loade...

Easy to store pocket version of the line spooler, easy to mount on your rod and spool line with exactly the right pressure. Spooling line made easy...

The new and improved Berkley® Line Stripper boasts a more powerful motor to quickly remove old fishing line for re-spooling. - Strips 2 to 80lb li...

Use the Berkley® Line Stripper Max with any standard power drill to easily and quickly remove line from fishing reels. - Removes large amounts of ...