New products

A diving lure that has a tight wobble on the retrieve, perfect for perch, pike, and zander fishing. A great casting lure, it features two tungsten ...

Designed to dive down to 1m depth (3ft), these little lures are deadly for chub, perch, pike and trout. The wide head and thin tail design delivers...

An ultra-light lure, great for casting under trees and cover, especially when fishing on smaller rivers where space is tight. A fantastic chub-fish...

An ideal alternative to coasters, this adjustable reel seat fits rods without a built-in reel seat. Based on the popular DPS design, it features a ...

A complete spares pack for the Axia Bait Pump. Includes metal washer, wing nut and EVA disc.

This high-quality stainless steel bait pump makes collecting bait quick, efficient, and effortless. The slimmer tube design increases suction effic...

A purpose-built rig designed for when you need your bait tight on the seabed. The weighted booms ensure the bait stays flat to the bottom, presenti...

A robust three-boom rig designed for both shore and boat fishing. The twisted metal booms offer exceptional strength and tangle resistance, making ...

An advanced copolymer line designed for shockleaders and as a rig body material. It is soft, low-memory, reduces kinks, and makes rigs easier to ti...

A diverse range of reels with sizes covering everything from beach fishing to spinning and freshwater applications. Each reel features 4 ball beari...

A great value, feature-rich reel available in three sizes, designed to pair perfectly with our Roadman lure rod range. Built with 5+1 bearings, it ...

A comprehensive range of reels perfectly matched to our Pegasus rod series. Every reel features 4 bearings (3+1) and comes preloaded with line, mak...

A three-piece continental-style surf rod built for fishing clean beaches through to mixed ground. Its responsive tip and powerful mid-section make ...

Goldheads have become the ultimate fly in modern fly-fishing. These deadly patterns have been developed to get down to the feeding depth fast. Not ...

When the going gets tough, lures can often catch fish when other flies fail. Our AXIA Lure fly selection features various patterns that imitate bai...

The AXIA Universal Fly Selection pack offers a wide variety of patterns that will work anywhere. These are go to patterns that have been proven to ...

Our AXIA Stillwater Nymph pack offers the fly angler a wide range of versatile nymph patters that will be deadly on any stillwater or reservoir. Th...

Nothing beats watching a rising trout take a fly from off the water's surface. This AXIA Stillwater Dry Flies pack contains popular patterns that a...

A premium fly line designed for trout anglers fishing on reservoirs, stillwaters and rivers. The weight forward design pushes the weight of the fly...

Our AXIA Ready Tied Rigs are ready to use straight out of the packet. Ideal for use with both bottom baits and wafters. Made with quality component...

Our AXIA Ready Tied Rigs are ready to use straight out of the packet. Ideal for use with both bottom baits and wafters. Made with quality component...

A four piece carp tools set that includes a bait drill, baiting needle, latch gate needle and a stringer needle. All four tools screw into a double...

Designed for harder baits such as pellets and tiger nuts when a baiting needle won't cut it. The soft grip handle ensures your hand won't slip whil...

Standard hook bait needle for hooking all manner of hook baits such as boilies, pellets, corn etc. It has a latch gate to ensure that the hair rig ...