Lure Fishing

Designed to dive down to 1m depth (3ft), these little lures are deadly for chub, perch, pike and trout. The wide head and thin tail design delivers...

An ultra-light lure, great for casting under trees and cover, especially when fishing on smaller rivers where space is tight. A fantastic chub-fish...

A great value, feature-rich reel available in three sizes, designed to pair perfectly with our Roadman lure rod range. Built with 5+1 bearings, it ...

With a one-body aluminum design that incorporates a plug&play handle, no drilling, and 10 seconds to install. The latest Spinfisher VI handle i...

Description The D112 and D114 line rollers are meticulously designed to enhance your fishing experience by providing smoother, more efficient line ...

Description Gomexus First Titanium Fishing Line Roller For Shimano Stradic FL, FM, Ci4, FK /Vanford/ Sedona/ Ultegra/ Miravel/ Stella/ Nasci/ Sahar...

The ULTEGRA FD represents the pinnacle of Shimano’s mid-priced reels, bringing together top-tier technology and unbeatable value. Built with techno...

Slight exaggeration of Rapala’s unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect cho...

The FX is Shimano’s cheapest reel! A great choice for new anglers, FX is designed and produced by the world’s leading reel company, which is a grea...

The SUPER SPINDLE WORM is an extremely versatile soft lure featuring a large paddle tail that generates a wobbling action comparable to the best sw...

The BayRuf BR Fish Head is a bullet-shaped jig head with fins on each side that allow it to make wide erratic lateral movements during successive p...

A new style braid which has a tighter weave than regular braid. This helps improve the braid's performance by increasing its smoothness and durabil...

The perfect way to carry and fully protect a made-up lure rod and reel. This rod bag allows you to carry a broken-down lure rod, up to 9ft in lengt...

If you want the ultimate top water Sea Bass lure the EXSENCE Shallow Assassin 99 should be at the top of your list. This 99mm long floating lure fe...

Exsence Strong Assassin 125 has a more aggressive action than its 'Silent Assassin' brother. Available in floating and sinking options it features ...

A five panel fishing hat featuring our three colour, silicone “bass motif” patch. Made from high-quality cotton on the front panel and premium poly...

A five panel fishing hat featuring our HTO “Omega” decal on a sew in cloth badge. Made from high-quality cotton on the front panel and premium poly...

A five panel fishing hat featuring a silicone embossed HTO logo. Made from high-quality cotton on the front panel and premium polyester mesh for th...

With more and more venues banning the use of treble hooks on lighter lures, our Light Game Singles are the ideal solution to swapping out your treb...

A strong treble hook forged from high-carbon steel, an ideal replacement hook for all hard lures. They feature oversized eyes so they’re easy to co...

A dense, squat version of the Pathfinder lure, it features the same bulk behind the head design that gives the Pathfinder its unique swimming actio...

Designed around our well established Pathfinder metal lure, this lure has been made slightly shorter and wider than the original. It keeps the same...