Lure Fishing

Squid jig designed specifically for boat fishing and Tip Run techniques. Features internal rattles (RV) and a design optimized for smooth fall and ...

Light and compact ikashime tool with a trapezoidal shaped blade and two-point tip for increased control. Essential for maximizing the eating experi...

A specialized squid tightening tool with a fluorine-coated stainless steel blade and hand gaff. Features a planer repair tool on the grip to fix be...

A high-floating minnow tuned by HMKL for area trout fishing. Features outstanding castability for its size and a proven track record in tournaments...

8-braid PE line with EX processing for smoothness and +Si3 for improved abrasion resistance (1.3x over +Si2). Tough PE and UVF technology for stren...

Evolution of Emeraldas Peak with internal rattles for increased vibration to attract cephalopods. Aerodynamic design for stable flight and dart act...

Egi lure for squid fishing with a cloth-covered body for a natural look. Features stable falling and controlled sinking. Size 3.0.

High-strength, high-wear resistant 4-braid PE line using TOUGH PE and EvoSlicone 2 processing. White color for high visibility. Abrasion resistance...

Bass-catch style fish grip that holds the fish's mouth. Compact design with rounded teeth and curved jaw to prevent damage. Made of glass fiber rei...

A high-strength, rust-free glass fiber reinforced plastic (GFRP) fish gripper designed for saltwater fishing. Features a holster for quick access a...

Saltwater fishing clipper made of rust-free glass fiber reinforced plastic (GFRP). Designed to hold fish safely without damaging hands. Includes ho...

A compact landing gaff with closing dimensions of 32cm and total length of 300cm. Features a safety cover, Mg hanger with built-in magnet, and a ga...

The fluorine-coated lightweight squid paralyzing blade with a built-in Kanna tuner can be locked and accommodated by just inserting the blade into ...

Based off the trusted and proven Gulp! formula, Gulp! Gel contains the ultimate bite-triggering taste for fish, refined over 30 years of continuous...

Berkley® have been able to package all the active scent and taste components that make Gulp!® so effective into a new dry powder attractant that ca...

Introducing a soft glide bait, the Berkley Nessie will take an advanced tool / technique and open the door for entry level anglers while simultaneo...

Cull up with the Berkley PowerBait® CullShad Shallow. Taking shallow water swim-baiting to a new level, the CullShad combines big profile drawing p...

Crafted from durable, hard-wearing PVC and marked up to 135cm with crisp, easy-to-read increments. The mat features a slightly wider profile for be...

Z-Man's top-selling bait worldwide, MinnowZ replicate the look, action and strike-evoking attraction of a live minnow better than any soft bait o...

SV4.9 is formulated for a wide range of marine species, but is especially effective for bass—it has even helped break the Norwegian record twice....

Pollack, cod, haddock, bass, wrasse, plaice, dabs, turbot, if it swims, BM3.8 gets their attention. The formula combines amino acids, nucleotides,...

Originally developed for salmon and trout, this attractant has proven effective for many species, including char, carp, sturgeon, and even tropical...