Lure Fishing

Light game jig head designed for a swimming action. The head shape ensures stability and a natural presentation of small soft plastics.

High-quality, durable scissors designed for anglers. Compact and sharp, perfect for cutting braid, mono, or fluorocarbon line on the bank.

Larger 4-inch version of the Drift Fry. Excellent for mid-strolling and mimicking larger baitfish. Features a realistic "live core" body.

Designed for mid-strolling techniques, the RV-Driftfry features a realistic action and a lip that provides range control and a glossy rolling actio...

Realistic soft lure with a vertically set tail and two pairs of arms that generate micro-waves. Replicates bottom-dwelling creatures like goby or s...

Dense, salted soft jerkbait minnow. Can be cast a long way and skipped under structure. Highly effective for perch, bass, and pike. 3 inches.

Small vibration lure with outstanding start-up action. Features a sharp vibration during retrieve and a natural fall to trigger reaction bites. 3.5g.

High-buoyancy elastomer soft bait designed for surface twitching and hover strolling. Features a head lip to reduce moving distance and enhance roll.

Ultra-compact soft plastic specialized for a stable underwater posture. Features a flare tail that reacts to the slightest current. 1.5 inches.

A shallow-running floating minnow with a unique flute-like design for enticing action and sound. Ideal for targeting predatory fish in estuaries an...

A larger 130mm version of the Swarm sinking pencil. Designed for targeting bigger sea bass with a stable and enticing swimming action.

Sinking pencil lure designed for sea bass. Features a versatile action that covers three different phases of a hatch pattern. 80mm, 8.6g.

Jig heads designed for light game fishing with soft worm imitations. Features a sharp needle point and Body Lock Keeper for secure bait attachment.

Heavy version of the Delta Magic jig head, designed for deeper water or stronger currents. Sharp delta head for aggressive darting action.

Micro-wind jig head with a delta head design that cuts through water for sharp action. Features the Magic Keeper to prevent soft bait slippage.

Durable and powerful surf spinning reel designed for long-distance casting. Features a large spool and robust gearing for handling big saltwater sp...

Specialized UV light for eging anglers. Helps activate the phosphorescence of squid jigs to attract cephalopods in low light.

High-intensity UV light designed to quickly charge glow-in-the-dark lures and jigs. Compact and portable for night fishing sessions.

Weighting system designed for squid jigs to allow for deeper exploration or faster descent. Easy to attach and adjust.

Paddle tail soft lure made from super stretchy Elastomax material. Segmented body design provides superior tail action even at slow speeds. Ideal f...

Specialized sinkers for the "free rig" technique. Their shape allows for a natural fall of the soft bait and minimizes snags on the bottom.

Tungsten or lead jigheads designed for Aji fishing (horse mackerel). Features sharp, upward-angled hooks for better hooksets in small-mouthed fish.

Versatile storage case for light game fishing. Features a slit side for jig heads and a partitioned side for worms or lures. Fits perfectly in TB30...