Lure Fishing

The ULTEGRA FD represents the pinnacle of Shimano’s mid-priced reels, bringing together top-tier technology and unbeatable value. Built with techno...

The FX is Shimano’s cheapest reel! A great choice for new anglers, FX is designed and produced by the world’s leading reel company, which is a grea...

If you want the ultimate top water Sea Bass lure the EXSENCE Shallow Assassin 99 should be at the top of your list. This 99mm long floating lure fe...

Exsence Strong Assassin 125 has a more aggressive action than its 'Silent Assassin' brother. Available in floating and sinking options it features ...