Lure Fishing

The original, remastered. Our first Shore Game series helped define the modern UK lure rod. The new Shore Game X develops this concept further with...

A new style braid which has a tighter weave than regular braid. This helps improve the braid's performance by increasing its smoothness and durabil...

A five panel fishing hat featuring our HTO “Omega” decal on a sew in cloth badge. Made from high-quality cotton on the front panel and premium poly...

A five panel fishing hat featuring a silicone embossed HTO logo. Made from high-quality cotton on the front panel and premium polyester mesh for th...

A small, compact lure link with a tapered design. The end that ties to the leader is thinner, so the knot fits better on the link. The side the lur...

With more and more venues banning the use of treble hooks on lighter lures, our Light Game Singles are the ideal solution to swapping out your treb...

A strong treble hook forged from high-carbon steel, an ideal replacement hook for all hard lures. They feature oversized eyes so they’re easy to co...

A dense, squat version of the Pathfinder lure, it features the same bulk behind the head design that gives the Pathfinder its unique swimming actio...

Designed around our well established Pathfinder metal lure, this lure has been made slightly shorter and wider than the original. It keeps the same...

A fish imitation soft plastic that can be used weightless or with a jig head. The thin tail leading into the broad paddle tail gives the back of th...

Released to complement the original Sad Shad, the Inshore version has been developed for fishing closer to shore in shallower water. Primarily a ba...

HTO Kamikaze 105 | 105mm | 11g | Topwater - Unique to HTO, we’ve worked hard with our team of bass anglers to produce a lure that has bass written ...

A full carbon net and handle combo that is ultra-lightweight and strong, exactly what a roving lure angler needs! The net frame is robust and made ...

Two reels designed to go with our popular HTO Hooligan bass lure fishing rods. The reel is made from composite, which is strong and light. It has a...

With a body and rotor built from a high grade carbon composite, these reels offer strength, rigidity, and lightness. They come with a solid alumini...

Unique to HTO, this tail weighted lure is aerodynamic and stable, allowing it to cast extreme distances. When fished static, the lure sits tail dow...

– A durable, plastic box to store lures securely and organised.– Contains individual compartments to store individual lures.– Prevent lures snaggin...

An ultralight reel designed specifically for the modern lure angler in a range of sizes suitable for LRF fishing up to bass and general lure fishin...

A range of irresistible flies for catching mullet, one of the hardest fighting fish to catch on a fly rod. These patterns have been specially selec...

Clousers are the classic saltwater fly, they are tied, so the hook point faces up, great for fishing around snaggy ground and through rocky gullies...

- Specifically designed for the modern lure angler, our Tempest FC line is made from 100% Fluorocarbon line imported from Japan. - Fluorocarbon is ...

- Micro spoon that trout and perch find irresistible. - Lively action that spins and flutters. - Can be fished effectively in lakes and small, slow...