Lure Fishing

Cull up with the Berkley PowerBait® CullShad Shallow. Taking shallow water swim-baiting to a new level, the CullShad combines big profile drawing p...

Z-Man's top-selling bait worldwide, MinnowZ replicate the look, action and strike-evoking attraction of a live minnow better than any soft bait o...

The SUPER SPINDLE WORM is an extremely versatile soft lure featuring a large paddle tail that generates a wobbling action comparable to the best sw...

The BayRuf BR Fish Head is a bullet-shaped jig head with fins on each side that allow it to make wide erratic lateral movements during successive p...

A fish imitation soft plastic that can be used weightless or with a jig head. The thin tail leading into the broad paddle tail gives the back of th...

Released to complement the original Sad Shad, the Inshore version has been developed for fishing closer to shore in shallower water. Primarily a ba...

A soft plastic lure designed primarily for bass fishing but has taken pollack, wrasse, pike and perch in testing. Constructed from a tough, soft pl...

Small, high-appeal soft lure with a unique tail action. Designed for ultra-light games like Aji and rockfishing. 1.8 inches.

Highly stable grub with a verified body thickness and tail shape for optimal action. Great for no-sinker rigs or fast retrieves. 2.4 inches.

A wide range of searches that make the most of your appeal This is the model with the best searching ability in the series, and the highly respons...

Small fat body The flat, fat body, which is a bite size of 1.5 inches, is an exquisite setting that allows you to use your mouth comfortably whi...

With our unique head shape and eye position, we are able to always invite you to stand up.Just by giving a shake, you can lift the trailer high usi...

The strong vibrations of W hidden in "Kuwase 2.0" Despite its small 2.0 inch body, it exerts maximum appeal as soon as it hits the water current. ...

The numerous legs attached to the sides of the body push the water during falls and actions, transmitting minute waves to nearby targets.The soft m...

Hand tied locally these smaller "perch" sized flies are tied onto a size 6 aberdeen hook averaging around 2" these are perfect for tying into a dro...

Introducing Jonnys Jig Flies exclusive to Prime Angling !! All of these jig flies are hand crafted in West Sussex, We've been working together for ...

  A faithful and complete reproduction of the swimbait masterpiece!The TEMPT brand Swing Bait' was rumored to be the secret of Highland Clear Lakes...

Designed in collaboration with Satoshi Iwamoto, president and developer of Madness, the Madshad 2 is the new version of this soft lure that has pro...

The entire body has a ribbed shape, so when a fish puts it into its mouth, it sucks it deep into its mouth without feeling any discomfort. By makin...

- Super stretchy, buoyant material that squirms, dances, and moves in the current. - Fully rigged and ready to fish, including lure bodies and jig ...

- A long, soft plastic imitation sandeel lure designed for catching bass, cod, pollack and even wrasse. - A thick body shape moving down to a thin ...