Lure Fishing

Based off the trusted and proven Gulp! formula, Gulp! Gel contains the ultimate bite-triggering taste for fish, refined over 30 years of continuous...

Berkley® have been able to package all the active scent and taste components that make Gulp!® so effective into a new dry powder attractant that ca...

Introducing a soft glide bait, the Berkley Nessie will take an advanced tool / technique and open the door for entry level anglers while simultaneo...

Cull up with the Berkley PowerBait® CullShad Shallow. Taking shallow water swim-baiting to a new level, the CullShad combines big profile drawing p...

16 Per Pack

The Ultimate worm, Sabiky, is it cheating? That’s the question posted by Berkley on their Japanese site. It does look like something you might see ...

11 Per Pack

12 Per Pack

The Powerbait Hollow Sand Worm is a great addition to the Powerbait Armoury. Featuring a hollow cavity inside the body to completely encapsulate th...