Lure Fishing

Unique to HTO, this tail weighted lure is aerodynamic and stable, allowing it to cast extreme distances. When fished static, the lure sits tail dow...

125mm 28.2g Sinking Deep Runner 

115mm 16g

125mm 9.8g Floating 

The "ARGO" series was born as Apia's first top water plug. The first product, "ARGO105", has a high basic performance due to its original size, so ...

Deviate from the norm and get bites that no one else is getting with the versatile and super-effective sliding Deviator Swim. It swims with an incr...

The Iconic stickbait, the Freestyler is back! Twitch it, tap it, jerk it – straight vind it – simply Freestyle! The freestyler is a super effective...

A subtle surface lure that works particularly well for shy and vigilant bass, when a gentle approach is required. This top water lure works best wi...

DUO is finally introducing the long demanded up-sized Pencil 130. A large top water bait built for abuse and complete warfare. No stealth approach ...

The Lucky Craft Gunfish is the latest of an extensive series of next generation topwater baits. It features a slim tapered body design and uniquely...

The AIZER was developed with the ultimate focus on ease of use in a fiercely competitive market. The centre of gravity and tail shape were tested ...

More and more anglers are fishing for squid and cuttlefish, either to catch them as bait, for fun, or to eat. These squid jigs are simple in design...

Probably the best-selling surface lure in the UK for bass fishing. This lure has accounted for thousands and thousands of captures! It is an excell...

Similar in design to the Xorus Patchinko, the Frosty is a subtle lure. It has the same angled head as the Patchinko but packs a much slimmer body, ...

The IMA Silent Salt Skimmer is a subtle surface lure which has the ability to draw fish to the surface and induce them to take. To get the best fro...