Lure Fishing

A diving lure that has a tight wobble on the retrieve, perfect for perch, pike, and zander fishing. A great casting lure, it features two tungsten ...

Designed to dive down to 1m depth (3ft), these little lures are deadly for chub, perch, pike and trout. The wide head and thin tail design delivers...

An ultra-light lure, great for casting under trees and cover, especially when fishing on smaller rivers where space is tight. A fantastic chub-fish...

Slight exaggeration of Rapala’s unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect cho...

If you want the ultimate top water Sea Bass lure the EXSENCE Shallow Assassin 99 should be at the top of your list. This 99mm long floating lure fe...

Exsence Strong Assassin 125 has a more aggressive action than its 'Silent Assassin' brother. Available in floating and sinking options it features ...

HTO Kamikaze 105 | 105mm | 11g | Topwater - Unique to HTO, we’ve worked hard with our team of bass anglers to produce a lure that has bass written ...

A jointed lure that will snake through the water imitating a swimming bait fish. It floats when static and will dive sub-surface on the retrieve. D...

A top water lure that is great for walk the dog style tactics that bass find hard to resist. Comes as a set of five lures in a box.

As the name suggests, a top bass fishing lure. This lure will roll and wobble with minimum effort, a floating lure that has plenty of bass enticing...

A heavy lure that is a great caster, especially in windy conditions. It is a sinking lure and will work sub-surface. Especially effective when targ...

A classic design hard lure that is one of the best walk the dog lures around, when the fishing is slow, adding a Ghoul will liven things up. A bril...

A floating lure with a diving vein, this lure will float on the surface when static and will dive just under the water when it is jerked or retriev...

A floating lure that will work sub surface or on the surface depending on how you work it. Deadly for bass. Comes as a set of five lures in a box.

A surface lure that will create plenty of splashing and commotion on the water surface to bring in predator fish from far. Comes as a set of five l...

A small floating top water lure that produces a great walk the dog action. This lure will find success with freshwater predators when fishing close...

A lure with a vivid action on the retrieve, this lure will dive as it is retrieved and worked. A great lure for smaller predators, trout and some c...

A small sinking lure that will fish just below the surface of the water, perch, smaller pike, zander, and trout find these irresistible. Comes as a...

A small, light lure for predators such as perch and trout. It packs plenty of vibration and wobble when worked, the shallow diving vein makes this ...

A small, light lure for smaller predators such as perch and trout. It packs plenty of vibration and wobble when worked, the diving vein gets it dow...

The cutest dyke style in the world Mysterious Anglerfish  #6 Carp #153 Juicy Pineapple #154 Spa...

Introduction video

The flight distance, overwhelming Easy flight performance even in headwinds The body designed at the rear centre of gravity provides ...

High contrast reaction bait   Overwhelming action response The response has an outstanding start-up action that starts the moment line ...