Lure Fishing

A slow-sinking lure, which is useful if bass are working in deeper water. The lure has a strong zigzag action when retrieved steadily. It’s a lon...

A short-sinking, pencil lure that comes into its own when bass are feeding on smaller baitfish below the surface. On a straight retrieve, it has a ...

A great lure for shallow-water fishing, this lure will work at 30cm at various retrieve speeds. This lure excels at drifting across water flows whi...

A floating lure that has great casting ability, a good lure to choose when fishing in windy conditions. This lure is extremely stable in rougher wa...

A floating lure designed for bass fishing. This lure will stay on the surface until you start the retrieve, where it will dive to a depth of 1.5m, ...

A highly effective bass surface lure that responds well to the walk the dog technique and is also a great popping lure. It has a weighted tail that...

A bass surface lure best fished walk-the-dog style. When worked correctly, the lure will produce an erratic panic-style motion that predatory fish ...

A good lure for fishing on calm days. A slow walk-the-dog action will have the lure sliding across the surface with little effort. Its party piece ...

A great casting lure with an internal weighting system that pushes the weight to the tail for accurate, stable and long-distance casting. It’s a ...

Our take on an all-time classic bass fishing lure design. This surface lure works best with a simple, slow, walk-the-dog action, which will see fis...

A small, sinking lure that produces a sharp, tight, side-to-side action with maximum vibration. This fast action is suited to fishing for trout, pe...

A top water crawler lure that chub and perch find hard to ignore. The lure has a hard body and semi-soft wings, this combination promotes a lively ...

A tall-bodied, jointed lure that, when retrieved slowly, produces a realistic, tight, side-to-side swimming action. Speeding up the retrieve will t...

A jointed lure that will produce a gentle S movement when retrieved slowly. Its wide sweeping movement produces a realistic swimming action that pr...

A suspending lure designed for perch, pike and zander fishing. It features two internal steel balls that rattle on the retrieve to attract fish to ...

A diving lure that has a tight wobble on the retrieve, perfect for perch, pike, and zander fishing. A great casting lure, it features two tungsten ...

Designed to dive down to 1m depth (3ft), these little lures are deadly for chub, perch, pike and trout. The wide head and thin tail design delivers...

An ultra-light lure, great for casting under trees and cover, especially when fishing on smaller rivers where space is tight. A fantastic chub-fish...

A jointed lure that will snake through the water imitating a swimming bait fish. It floats when static and will dive sub-surface on the retrieve. D...

A classic design hard lure that is one of the best walk the dog lures around, when the fishing is slow, adding a Ghoul will liven things up. A bril...

A surface lure that will create plenty of splashing and commotion on the water surface to bring in predator fish from far. Comes as a set of five l...

A small floating top water lure that produces a great walk the dog action. This lure will find success with freshwater predators when fishing close...

A small, light lure for smaller predators such as perch and trout. It packs plenty of vibration and wobble when worked, the diving vein gets it dow...

More and more anglers are fishing for squid and cuttlefish, either to catch them as bait, for fun, or to eat. These squid jigs are simple in design...