Best selling products

A 96mm shallow minnow designed to swim in the 0-20cm range. Perfect for estuaries and tidal flats where sea bass are feeding on surface bait.

Tungsten (TG) light game jig head. The high density of tungsten allows for a smaller profile and increased sensitivity compared to lead.

Larger 4-inch version of the Drift Fry. Excellent for mid-strolling and mimicking larger baitfish. Features a realistic "live core" body.

Detailed shrimp imitation with long antennas and legs that vibrate in the water. Highly effective for bass and rockfish. 3 inches.

Light game jig head designed for a swimming action. The head shape ensures stability and a natural presentation of small soft plastics.

Designed for mid-strolling techniques, the RV-Driftfry features a realistic action and a lip that provides range control and a glossy rolling actio...

A specialized lure designed for subtle presentations. Its unique shape and action are meant to trigger bites from wary predators.

Realistic soft lure with a vertically set tail and two pairs of arms that generate micro-waves. Replicates bottom-dwelling creatures like goby or s...

Ultra-compact soft plastic specialized for a stable underwater posture. Features a flare tail that reacts to the slightest current. 1.5 inches.

120mm floating minnow designed for surface and shallow water applications. Excellent for "drifting" in currents to target sea bass.

High-quality, durable scissors designed for anglers. Compact and sharp, perfect for cutting braid, mono, or fluorocarbon line on the bank.

Dense, salted soft jerkbait minnow. Can be cast a long way and skipped under structure. Highly effective for perch, bass, and pike. 3 inches.

Small vibration lure with outstanding start-up action. Features a sharp vibration during retrieve and a natural fall to trigger reaction bites. 3.5g.