Best selling products

A short pack down telescopic full carbon landing net handle for mobile anglers. Ideal for landing fish from rock marks and structures, with a fully...

The hat for the fashion-conscious lure angler! Snapbacks are an urban take on the popular classic cap, synonymous with streetwear and the modern-da...

A pocket sized, clear plastic box with a black, slit foam insert which can be put in your pocket when on the move or into any of our lure fishing b...

Three, fully loaded boxes that contain all the essentials required to get started in ultra-light fishing. A fantastic set for beginners and kids al...

The original, remastered. Our first Shore Game series helped define the modern UK lure rod. The new Shore Game X develops this concept further with...

A full carbon net and handle combo that is ultra-lightweight and strong, exactly what a roving lure angler needs! The net frame is robust and made ...

With a body and rotor built from a high grade carbon composite, these reels offer strength, rigidity, and lightness. They come with a solid alumini...

These sandeel flies are made using Nayat hair and represent small fry and bait fish. These are the flies to use when targeting bass, pollack, and m...

An ultralight reel designed specifically for the modern lure angler in a range of sizes suitable for LRF fishing up to bass and general lure fishin...

Designed for anglers who wade. The bottom of the bag has a rubberised mesh which allows water to drain out of the bag. This bag is designed for car...

The perfect way to carry and fully protect a made-up lure rod and reel. This rod bag allows you to carry a broken-down lure rod, up to 9ft in lengt...

A five panel fishing hat featuring our three colour, silicone “bass motif” patch. Made from high-quality cotton on the front panel and premium poly...

Clousers are the classic saltwater fly, they are tied, so the hook point faces up, great for fishing around snaggy ground and through rocky gullies...

A small box that can hold lures, jig heads or other terminal accessories when you’re lure fishing. This is a neat box that will fit into a coat or ...

This attractive HTO hoodie complements our new HTO luggage colour scheme. Finished in grey with black tassels and internal lining. A light grey, su...

A compact measuring device ideally suited to measuring small species. It is retractable, coming in four sections that slide into a small, compact u...

With many anglers using glow in the dark lures, why not give them a boost with this UV torch. While all of glow in the dark lures will carry some i...

A handy device for attaching tools to bags for easy unclipping for use. It features a carabiner on one end to attach to D rings, webbing straps, be...

A unique carry case that has been designed for the lure angler who wants to take everything with them for every situation or for storing lures in a...

Three, fully loaded boxes that contain all the essentials required to get started in ultra-light fishing. A fantastic set for beginners and kids al...

A five panel fishing hat featuring a silicone embossed HTO logo. Made from high-quality cotton on the front panel and premium polyester mesh for th...

– A strong multi-purpose link that is ideal for all lure fishing situations.– Design of these lure links promotes strength and security, made with ...

Cone Jig Heads for HTO Cones

A small, 1000 sized reel that is super lightweight and ideal for use with our Aikido range of rods, or any ultra-light lure fishing setup. The ligh...