Best selling products

Developed for both offshore and onshore lure fishing. A soft plastic lure with a segmented body that adds vibration and a unique swimming action th...

Designed as a distance fishing rig, the loop rig design allows the hooks to be placed behind the lead for maximum streamlining. It also allows for ...

Although not a pulley rig in the truest sense, the pulley dropper rig allows the angler to fish a long hook snood, when the rig hits the surface of...

A classic long flowing trace designed for drift fishing for flatfish, especially plaice. The rig comes with size 1/0 Aberdeen hooks and features a ...

Although not a pulley rig in the truest sense, the pulley dropper rig allows the angler to fish a long hook snood, when the rig hits the surface of...

A long casting, accurate surface lure that allows you to cover a large body of water and situations easily. The streamlined shape helps the lure fl...

A versatile, proven lure that has accounted for numerous double figure bass. Scented with the aniseed, and with a design that promotes maximum attr...

Axia Fluorocarbon is a 100% Fluorocarbon line, it refracts light similar to water, meaning it remains clear and invisible when immersed. The unique...

Two beach fishing reels developed for our range of Axia beach fishing rods. As the name suggests, these are ideal when combined with our Axia Nauti...

- A thin and durable eight-strand braid available in 150m and 300m spools in green. - Eight strands of PE material are tightly woven to create a hi...

Fish care is becoming ever more critical in all forms of fishing. The AXIA unhooking mat is compact yet well-padded to protect fish for short perio...

If you can’t decide on the exact Mighty Minnow you want to fish with, why not pick up one of our Mighty Minnow Kits! These handy sized, plastic lur...

A bright LED light that can be attached to a number of different tackle items, including rod tips for bite indication, floats, and on equipment suc...

Square bait pots designed for storing all types of bait. Their square design makes them convenient to store in cool bags and in square buckets, and...

A more advanced design of squid jig compared to our other lures. This squid jig is shaped in an S and features a small weight under the chin for a ...

A replacement head for the Mighty Minnow but can be used with other soft plastic shad style bodies too. Each jig head features an ultra-sharp, stro...

More and more anglers are fishing for squid and cuttlefish, either to catch them as bait, for fun, or to eat. These squid jigs are simple in design...