Bass Lure Fishing New Arrivals

The intricate and lifelike movements on the RIB Worm are so convincing it’s almost better than using real ragworms. This lure swims perfectly even ...

The intricate and lifelike movements on the RIB Worm are so convincing it’s almost better than using real ragworms. This lure swims perfectly even ...

Get ready for your sea bass dreams to become reality with this specially developed minnow that’s perfect for targeting these speedy predators. The ...

Make sure you keep stocked up with tails for one of our most realistic baitfish imitation soft lures, the Savage Minnow Weedless. Both 8cm and 10cm...

Make sure you keep stocked up with tails for one of our most realistic baitfish imitation soft lures, the Savage Minnow. Both 8cm and 10cm sizes ar...

Keep stocked up on tails for our super realistic weedless sandeel imitation, with a lively kicking action both on the drop and retrieve – they matc...

Keep stocked up on tails for our super realistic sandeel imitation, with a lively kicking action both on the drop and retrieve. Four sizes are avai...

The iconic Real Eel lure, now in amazing 4D colors with Lamprey skin print and added strike triggering scent. The lure swims with a big lively curl...

A slim-profile, long-casting range of soft lures with a high specific gravity. All the lures have a rattle slot in the main body plus an weight ins...

With rock-solid build quality, Thru Wire construction and an ultra-long casting design, the Gravity Popper is made to match the needs of monster sa...

A Micro Pencil which casts superbly well, with flat sides for a perfect water grip and is able to work from surface to bottom. The inside fixed wei...