IMA Popkey 100 Limited Edition Ice Cream Mania

New Limited Edition Ice Cream Mania Colours!

The IMA Popkey needs no introduction, and these new Ice Cream colours are bound to turn the heads of customers and bass alike! It retains all of the things we love about the IMA Popkey but in new funky colours.

The IMA Popkey is an easy-to-use surface lure that can be used expertly by novices and advanced anglers alike. Its slender body produces an easy target for predatory fish. The lure has great aerodynamics, so it casts to distance. The slightest of movements will have this lure dancing across the water's surface to entice hungry bass to attack.