Lure Fishing

The Shrug Minnow is designed for a slow retrieve with pauses to emulate a swimming bait fish, the rolling action from the steady retrieve alongside...

The new formula used in Berkley Gulp! Isome is reported to catch 30% more fish that the standard Gulp! Formula. These 2 inch sandworms are perfect ...

16 Per Pack

The Ultimate worm, Sabiky, is it cheating? That’s the question posted by Berkley on their Japanese site. It does look like something you might see ...

12 Per Pack

11 Per Pack

12 Per Pack

The Powerbait Hollow Sand Worm is a great addition to the Powerbait Armoury. Featuring a hollow cavity inside the body to completely encapsulate th...

The Berkley Fuwayaru is a light game jig head with fairly thick (0.7mm) gauge wire for tackling stronger fish such as wrasse. Fitted with a worm ke...

10 Per Pack

12 Per Pack

The new formula used in Berkley Gulp! is reported to catch 30% more fish that the standard Gulp! Formula. The Baby Squid is a tiny micro bait ideal...

The new formula used in Berkley Gulp! is reported to catch 30% more fish that the standard Gulp! Formula. The Baby Sardine creates a fine vibration...

Berkley® Trilene® 100% Fluorocarbon is the extra tough version of professional grade fluorocarbons. This proven formula provides incredible shock s...

Safely remove stubborn hooks with the Berkley® Stainless Steel Hook Remover. - Sure-grip jaw action - Removes embedded hooks safely - Spring-loade...

Use the Berkley® Line Stripper Max with any standard power drill to easily and quickly remove line from fishing reels. - Removes large amounts of ...